Your Content Could Not Be Processed. Active Campaign E-Mail

Your Content Could Not Be Processed. Active Campaign E-Mail

Your Content Could Not Be Processed. Active Campaign E-MailYour Content Could Not Be Processed. Active Campaign E-Mail

You can likewise see whether the completion rate has increased or decreased, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s state you have the given name of just some of your contacts, which is the case with my list. I typically do not require a given name to sign up to my list, however sometimes I get a given name, such as when someone purchases a product. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their given name. If they don’t, I simply say “Hey there,” (Your Content Could Not Be Processed. Active Campaign E-Mail). By developing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s given name.

Your Content Could Not Be Processed. Active Campaign E-Mail

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by allowing me use the very same automation over and over again for my webinars, and I can quickly change out all of the information.

Your Content Could Not Be Processed. Active Campaign E-MailYour Content Could Not Be Processed. Active Campaign E-Mail

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it is in an email. This message variable allows me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the finest e-mail editing experience. I actually like to send out simple e-mails.

Your Content Could Not Be Processed. Active Campaign E-Mail

I’ve discovered that very hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I developed. The user interface for the HTML editor appears like it was pulled from some complimentary open-source project. Your Content Could Not Be Processed. Active Campaign E-Mail.

Nevertheless, including images is a little bit of a chore. You have to select them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have begun utilizing ActiveCampaign’s rich full-screen editor. They have some good templates, however I still wish to send the plainest email possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t remove – Your Content Could Not Be Processed. Active Campaign E-Mail.

Your Content Could Not Be Processed. Active Campaign E-Mail

But, with some changes, I can make my email pretty basic. I can make it automatically use up the entire window, and I can tweak the typography to be slightly larger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Imagine you have actually simply typed out a great e-mail. Your Content Could Not Be Processed. Active Campaign E-Mail.

You can’t just add an image to a block of text. Instead, you have to produce 2 blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll have to watch on those to stay constant. That’s one thing to handle when you desire to add one image, but when you want to include several, it ends up being a huge chore.

They even have a fundamental mage editor where you can crop the image – Your Content Could Not Be Processed. Active Campaign E-Mail. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a genuinely plain e-mail, supplied you make a fundamental template initially.

Your Content Could Not Be Processed. Active Campaign E-Mail

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Your Content Could Not Be Processed. Active Campaign E-Mail). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, however easy to browse. Their templates are limited, which is great with me, however their email modifying experience is a little simpler in that you can produce inline images, and you can create a completely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth between different e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

Your Content Could Not Be Processed. Active Campaign E-Mail

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Your Content Could Not Be Processed. Active Campaign E-Mail. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Your Content Could Not Be Processed. Active Campaign E-Mail. However choosing an email marketing platform resembles selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, some of which I’ve already pointed out.

Your Content Could Not Be Processed. Active Campaign E-Mail

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.