Woocommerce Active Campaign

Woocommerce Active Campaign

Woocommerce Active CampaignWoocommerce Active Campaign

You can likewise see whether the conclusion rate has increased or decreased, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s say you have the very first name of just a few of your contacts, which holds true with my list. I generally don’t require a given name to register to my list, but sometimes I get a given name, such as when someone purchases a product. Would not it be good to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their first name. If they do not, I simply say “Hey there,” (Woocommerce Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s first name.

Woocommerce Active Campaign

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me use the exact same automation over and over once again for my webinars, and I can quickly alter out all of the details.

Woocommerce Active CampaignWoocommerce Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp occurs to have the best e-mail editing experience. I truly like to send basic emails.

Woocommerce Active Campaign

I have actually found that really hard to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I created. The user interface for the HTML editor appears like it was pulled from some complimentary open-source job. Woocommerce Active Campaign.

Nevertheless, including images is a little bit of a task. You have to choose them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up completely in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and listed below the image. Recently I have actually begun utilizing ActiveCampaign’s abundant text editor. They have some nice design templates, but I still wish to send the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t remove – Woocommerce Active Campaign.

Woocommerce Active Campaign

But, with some modifications, I can make my email pretty standard. I can make it automatically take up the entire window, and I can modify the typography to be a little larger, and have a bit more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Imagine you’ve just typed out an excellent e-mail. Woocommerce Active Campaign.

You can’t merely add an image to a block of text. Rather, you have to develop 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll have to keep an eye on those to stay constant. That’s one thing to handle when you want to add one image, but when you wish to include a number of, it ends up being a big task.

They even have a basic mage editor where you can crop the image – Woocommerce Active Campaign. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a genuinely plain e-mail, supplied you make a fundamental design template initially.

Woocommerce Active Campaign

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (Woocommerce Active Campaign). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email modifying experience is extremely plain, however easy to navigate. Their design templates are restricted, which is great with me, however their email modifying experience is a little simpler in that you can develop inline images, and you can create an absolutely plain email, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward in between various emails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.

Woocommerce Active Campaign

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Woocommerce Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Woocommerce Active Campaign. However choosing an e-mail marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, some of which I have actually currently mentioned.

Woocommerce Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.