Why We Love Active Campaign

Why We Love Active Campaign

Why We Love Active CampaignWhy We Love Active Campaign

You can also see whether the completion rate has actually increased or reduced, how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s state you have the given name of just some of your contacts, which is the case with my list. I usually don’t need a given name to sign up to my list, but often I get a very first name, such as when someone purchases a product. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and after that their first name. If they don’t, I simply state “Hey there,” (Why We Love Active Campaign). By building a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s first name.

Why We Love Active Campaign

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me utilize the same automation over and over again for my webinars, and I can rapidly alter out all of the details.

Why We Love Active CampaignWhy We Love Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it remains in an e-mail. This message variable allows me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I actually like to send out simple emails.

Why We Love Active Campaign

I’ve discovered that very hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I developed. The interface for the HTML editor looks like it was pulled from some complimentary open-source task. Why We Love Active Campaign.

Nevertheless, including images is a little bit of a chore. You have to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need different text boxes for above and below the image. Recently I have actually started using ActiveCampaign’s abundant full-screen editor. They have some nice design templates, but I still desire to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t eliminate – Why We Love Active Campaign.

Why We Love Active Campaign

However, with some changes, I can make my email quite fundamental. I can make it immediately use up the whole window, and I can modify the typography to be slightly bigger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s abundant text editor is adding images. Picture you’ve simply typed out a terrific email. Why We Love Active Campaign.

You can’t merely add an image to a block of text. Instead, you need to develop two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting changes, you’ll have to watch on those to stay constant. That’s one thing to handle when you desire to add one image, however when you wish to add numerous, it ends up being a huge task.

They even have a standard mage editor where you can crop the image – Why We Love Active Campaign. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain email, supplied you make a basic template initially.

Why We Love Active Campaign

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (Why We Love Active Campaign). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, however simple to browse. Their templates are restricted, which is great with me, but their e-mail editing experience is slightly easier because you can produce inline images, and you can create a totally plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between various emails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

Why We Love Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Why We Love Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Why We Love Active Campaign. However picking an e-mail marketing platform is like choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw lots of others, a few of which I have actually currently discussed.

Why We Love Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.