Why Should I Use Active Campaign

Why Should I Use Active Campaign

Why Should I Use Active CampaignWhy Should I Use Active Campaign

You can also see whether the completion rate has actually increased or reduced, the length of time it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a load of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s say you have the very first name of only a few of your contacts, which is the case with my list. I generally do not require a given name to sign up to my list, but often I get a given name, such as when someone buys an item. Would not it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their given name. If they don’t, I simply state “Hey there,” (Why Should I Use Active Campaign). By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s given name.

Why Should I Use Active Campaign

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me utilize the same automation over and over again for my webinars, and I can rapidly change out all of the information.

Why Should I Use Active CampaignWhy Should I Use Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it is in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the finest email modifying experience. I really like to send out easy e-mails.

Why Should I Use Active Campaign

I’ve discovered that very difficult to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I developed. The interface for the HTML editor looks like it was pulled from some free open-source project. Why Should I Use Active Campaign.

Nevertheless, including images is a little a chore. You have to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require separate text boxes for above and below the image. Recently I have actually started using ActiveCampaign’s rich full-screen editor. They have some good design templates, but I still wish to send the simplest email possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t eliminate – Why Should I Use Active Campaign.

Why Should I Use Active Campaign

However, with some adjustments, I can make my email pretty fundamental. I can make it immediately use up the entire window, and I can modify the typography to be slightly bigger, and have a little more prominent. The most aggravating part of ActiveCampaign’s rich full-screen editor is including images. Imagine you’ve simply typed out a terrific email. Why Should I Use Active Campaign.

You can’t simply add an image to a block of text. Instead, you need to produce two blocks of text: one for before the image, and one for after the image. If you have actually made any format modifications, you’ll need to watch on those to remain consistent. That’s something to handle when you desire to add one image, however when you want to include numerous, it ends up being a huge task.

They even have a standard mage editor where you can crop the image – Why Should I Use Active Campaign. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a genuinely plain email, supplied you make a fundamental template initially.

Why Should I Use Active Campaign

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (Why Should I Use Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail editing experience is very plain, but simple to browse. Their design templates are restricted, which is great with me, however their e-mail editing experience is slightly simpler because you can produce inline images, and you can create an absolutely plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth in between different emails, I would intuitively be inclined open the same automation in various tabs, then open the respective emails from each of those tabs.

Why Should I Use Active Campaign

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Why Should I Use Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Why Should I Use Active Campaign. However picking an e-mail marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, a few of which I have actually already discussed.

Why Should I Use Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.