Why Is Active Campaign Not Working?

Why Is Active Campaign Not Working?

Why Is Active Campaign Not Working?Why Is Active Campaign Not Working?

You can also see whether the conclusion rate has increased or reduced, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s say you have the first name of just some of your contacts, which holds true with my list. I generally don’t require a given name to sign up to my list, but sometimes I get a first name, such as when somebody buys a product. Would not it be great to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their given name. If they don’t, I just state “Hey there,” (Why Is Active Campaign Not Working?). By developing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s very first name.

Why Is Active Campaign Not Working?

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

Why Is Active Campaign Not Working?Why Is Active Campaign Not Working?

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it remains in an email. This message variable allows me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the finest email modifying experience. I truly like to send out basic e-mails.

Why Is Active Campaign Not Working?

I have actually found that really hard to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I developed. The user interface for the HTML editor looks like it was pulled from some complimentary open-source job. Why Is Active Campaign Not Working?.

Nevertheless, adding images is a little bit of a chore. You have to pick them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Lately I have begun utilizing ActiveCampaign’s abundant full-screen editor. They have some great design templates, however I still desire to send out the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t get rid of – Why Is Active Campaign Not Working?.

Why Is Active Campaign Not Working?

But, with some modifications, I can make my email quite basic. I can make it immediately take up the whole window, and I can fine-tune the typography to be slightly larger, and have a bit more leading. The most frustrating part of ActiveCampaign’s abundant text editor is adding images. Envision you have actually simply typed out a great email. Why Is Active Campaign Not Working?.

You can’t merely add an image to a block of text. Rather, you need to develop two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll have to keep an eye on those to stay consistent. That’s something to deal with when you wish to add one image, however when you desire to include numerous, it ends up being a big task.

They even have a basic mage editor where you can crop the image – Why Is Active Campaign Not Working?. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain email, provided you make a fundamental template initially.

Why Is Active Campaign Not Working?

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (Why Is Active Campaign Not Working?). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email editing experience is very plain, however easy to navigate. Their design templates are limited, which is great with me, however their email editing experience is a little much easier in that you can produce inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between different emails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

Why Is Active Campaign Not Working?

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. Why Is Active Campaign Not Working?. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Why Is Active Campaign Not Working?. But choosing an email marketing platform resembles picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, a few of which I have actually currently pointed out.

Why Is Active Campaign Not Working?

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.