Where Are The Active Campaign Service S Hosted?

Where Are The Active Campaign Service S Hosted?

Where Are The Active Campaign Service S Hosted?Where Are The Active Campaign Service S Hosted?

You can also see whether the completion rate has actually increased or decreased, for how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a heap of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a similar function.

Let’s state you have the first name of only a few of your contacts, which holds true with my list. I normally do not need a very first name to sign up to my list, however sometimes I get a given name, such as when somebody purchases a product. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their first name. If they don’t, I simply say “Hey there,” (Where Are The Active Campaign Service S Hosted?). By building a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s first name.

Where Are The Active Campaign Service S Hosted?

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by enabling me utilize the exact same automation over and over again for my webinars, and I can rapidly change out all of the details.

Where Are The Active Campaign Service S Hosted?Where Are The Active Campaign Service S Hosted?

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp occurs to have the finest e-mail editing experience. I actually like to send simple e-mails.

Where Are The Active Campaign Service S Hosted?

I have actually discovered that very difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I created. The interface for the HTML editor looks like it was pulled from some free open-source job. Where Are The Active Campaign Service S Hosted?.

Nevertheless, adding images is a little a chore. You have to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You require different text boxes for above and below the image. Recently I have begun utilizing ActiveCampaign’s abundant full-screen editor. They have some good design templates, however I still wish to send out the simplest email possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t remove – Where Are The Active Campaign Service S Hosted?.

Where Are The Active Campaign Service S Hosted?

However, with some adjustments, I can make my email pretty standard. I can make it automatically take up the whole window, and I can tweak the typography to be slightly bigger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s rich text editor is including images. Picture you’ve simply typed out an excellent email. Where Are The Active Campaign Service S Hosted?.

You can’t just include an image to a block of text. Instead, you need to produce two blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll need to keep an eye on those to stay constant. That’s something to deal with when you want to add one image, however when you wish to include several, it becomes a huge chore.

They even have a fundamental mage editor where you can crop the image – Where Are The Active Campaign Service S Hosted?. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a genuinely plain email, supplied you make a fundamental template initially.

Where Are The Active Campaign Service S Hosted?

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (Where Are The Active Campaign Service S Hosted?). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email modifying experience is very plain, however easy to browse. Their design templates are restricted, which is fine with me, but their email modifying experience is slightly simpler because you can create inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth in between different emails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

Where Are The Active Campaign Service S Hosted?

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. Where Are The Active Campaign Service S Hosted?. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Where Are The Active Campaign Service S Hosted?. But selecting an e-mail marketing platform is like selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, a few of which I’ve already mentioned.

Where Are The Active Campaign Service S Hosted?

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.