What Are Email Tags Active Campaign

You can also see whether the completion rate has actually increased or reduced, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.
Let’s say you have the very first name of just some of your contacts, which is the case with my list. I usually don’t require a given name to register to my list, however sometimes I get a first name, such as when someone buys a product. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their given name. If they do not, I simply state “Hey there,” (What Are Email Tags Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s given name.
What Are Email Tags Active Campaign
I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can quickly alter out all of the information.

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal changes.
And here it is in an email. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp happens to have the very best email modifying experience. I really like to send simple emails.
What Are Email Tags Active Campaign
I have actually found that extremely tough to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I created. The user interface for the HTML editor looks like it was pulled from some free open-source task. What Are Email Tags Active Campaign.
However, adding images is a little a chore. You need to pick them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.
Including images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and listed below the image. Recently I have started using ActiveCampaign’s abundant text editor. They have some good design templates, but I still wish to send the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal formatting, which you can’t eliminate – What Are Email Tags Active Campaign.
What Are Email Tags Active Campaign
However, with some adjustments, I can make my e-mail quite standard. I can make it immediately use up the entire window, and I can fine-tune the typography to be somewhat larger, and have a little more prominent. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Envision you’ve simply typed out an excellent e-mail. What Are Email Tags Active Campaign.
You can’t just include an image to a block of text. Instead, you have to create 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting changes, you’ll need to watch on those to stay constant. That’s one thing to handle when you wish to add one image, however when you wish to include a number of, it ends up being a big chore.
They even have a basic mage editor where you can crop the image – What Are Email Tags Active Campaign. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a truly plain e-mail, offered you make a standard design template first.
What Are Email Tags Active Campaign
MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (What Are Email Tags Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.
ConvertKit’s e-mail editing experience is extremely plain, but simple to navigate. Their design templates are limited, which is great with me, however their e-mail modifying experience is a little simpler because you can develop inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch backward and forward between numerous emails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.
What Are Email Tags Active Campaign
In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole series. What Are Email Tags Active Campaign. Contrast that with ConvertKit’s Sequences.
Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – What Are Email Tags Active Campaign. But picking an email marketing platform resembles choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.
You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw many others, a few of which I have actually currently mentioned.
What Are Email Tags Active Campaign
ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.