Using Active Campaign For Lead Captures

Using Active Campaign For Lead Captures

Using Active Campaign For Lead CapturesUsing Active Campaign For Lead Captures

You can likewise see whether the conclusion rate has actually increased or decreased, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s state you have the very first name of just a few of your contacts, which is the case with my list. I normally do not need a given name to sign up to my list, but sometimes I get a first name, such as when somebody purchases a product. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their first name. If they don’t, I just state “Hey there,” (Using Active Campaign For Lead Captures). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.

Using Active Campaign For Lead Captures

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me use the exact same automation over and over again for my webinars, and I can rapidly change out all of the information.

Using Active Campaign For Lead CapturesUsing Active Campaign For Lead Captures

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it remains in an e-mail. This message variable enables me to quickly change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the finest email modifying experience. I actually like to send out simple e-mails.

Using Active Campaign For Lead Captures

I’ve discovered that extremely hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I developed. The user interface for the HTML editor looks like it was pulled from some complimentary open-source task. Using Active Campaign For Lead Captures.

However, including images is a little a task. You have to choose them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and below the image. Lately I have actually started utilizing ActiveCampaign’s abundant full-screen editor. They have some good templates, but I still want to send out the plainest email possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t eliminate – Using Active Campaign For Lead Captures.

Using Active Campaign For Lead Captures

But, with some changes, I can make my email pretty basic. I can make it automatically use up the entire window, and I can modify the typography to be slightly larger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is including images. Picture you’ve simply typed out an excellent e-mail. Using Active Campaign For Lead Captures.

You can’t simply include an image to a block of text. Instead, you have to develop 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to remain consistent. That’s one thing to deal with when you wish to include one image, but when you want to include numerous, it ends up being a huge task.

They even have a standard mage editor where you can crop the image – Using Active Campaign For Lead Captures. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain email, supplied you make a standard design template initially.

Using Active Campaign For Lead Captures

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (Using Active Campaign For Lead Captures). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail modifying experience is really plain, however easy to browse. Their templates are limited, which is fine with me, but their e-mail editing experience is a little simpler because you can produce inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between numerous e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.

Using Active Campaign For Lead Captures

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Using Active Campaign For Lead Captures. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Using Active Campaign For Lead Captures. But selecting an e-mail marketing platform resembles picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw numerous others, some of which I have actually already mentioned.

Using Active Campaign For Lead Captures

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.