Use Active Campaign As Help Desk

Use Active Campaign As Help Desk

Use Active Campaign As Help DeskUse Active Campaign As Help Desk

You can also see whether the completion rate has actually increased or decreased, how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s state you have the first name of only a few of your contacts, which is the case with my list. I normally don’t need a given name to sign up to my list, but in some cases I get a given name, such as when somebody purchases an item. Would not it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their very first name. If they do not, I simply say “Hey there,” (Use Active Campaign As Help Desk). By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s very first name.

Use Active Campaign As Help Desk

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me utilize the same automation over and over once again for my webinars, and I can quickly change out all of the information.

Use Active Campaign As Help DeskUse Active Campaign As Help Desk

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it remains in an email. This message variable allows me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the finest e-mail editing experience. I actually like to send simple emails.

Use Active Campaign As Help Desk

I have actually found that really hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I produced. The interface for the HTML editor looks like it was pulled from some free open-source project. Use Active Campaign As Help Desk.

However, adding images is a bit of a chore. You have to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You need different text boxes for above and below the image. Lately I have actually begun utilizing ActiveCampaign’s rich text editor. They have some nice templates, but I still want to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t eliminate – Use Active Campaign As Help Desk.

Use Active Campaign As Help Desk

But, with some adjustments, I can make my e-mail quite basic. I can make it instantly take up the whole window, and I can modify the typography to be a little bigger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Picture you have actually just typed out an excellent email. Use Active Campaign As Help Desk.

You can’t simply add an image to a block of text. Rather, you have to produce 2 blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll have to keep an eye on those to stay consistent. That’s something to handle when you wish to add one image, however when you want to include numerous, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – Use Active Campaign As Help Desk. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain e-mail, offered you make a basic template initially.

Use Active Campaign As Help Desk

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (Use Active Campaign As Help Desk). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail modifying experience is really plain, but simple to browse. Their templates are limited, which is great with me, but their e-mail editing experience is a little simpler in that you can create inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between numerous emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

Use Active Campaign As Help Desk

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. Use Active Campaign As Help Desk. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Use Active Campaign As Help Desk. However selecting an e-mail marketing platform resembles choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw numerous others, some of which I have actually already discussed.

Use Active Campaign As Help Desk

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.