Thrive Content Builder Active Campaign Integration

Thrive Content Builder Active Campaign Integration

Thrive Content Builder Active Campaign IntegrationThrive Content Builder Active Campaign Integration

You can also see whether the conclusion rate has increased or decreased, how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s state you have the given name of just some of your contacts, which is the case with my list. I normally do not require a first name to register to my list, but sometimes I get a given name, such as when someone purchases an item. Would not it be good to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they do not, I just say “Hey there,” (Thrive Content Builder Active Campaign Integration). By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s very first name.

Thrive Content Builder Active Campaign Integration

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can rapidly change out all of the information.

Thrive Content Builder Active Campaign IntegrationThrive Content Builder Active Campaign Integration

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it remains in an email. This message variable enables me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the finest e-mail editing experience. I actually like to send simple emails.

Thrive Content Builder Active Campaign Integration

I’ve discovered that very tough to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I produced. The user interface for the HTML editor looks like it was pulled from some complimentary open-source task. Thrive Content Builder Active Campaign Integration.

However, including images is a bit of a task. You have to choose them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require different text boxes for above and below the image. Lately I have begun using ActiveCampaign’s abundant text editor. They have some nice templates, however I still desire to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t get rid of – Thrive Content Builder Active Campaign Integration.

Thrive Content Builder Active Campaign Integration

But, with some changes, I can make my email pretty standard. I can make it immediately take up the whole window, and I can tweak the typography to be somewhat larger, and have a little more prominent. The most frustrating part of ActiveCampaign’s abundant text editor is adding images. Imagine you have actually just typed out a great email. Thrive Content Builder Active Campaign Integration.

You can’t merely include an image to a block of text. Instead, you need to produce 2 blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll need to watch on those to stay constant. That’s one thing to handle when you want to include one image, however when you wish to include a number of, it becomes a big chore.

They even have a basic mage editor where you can crop the image – Thrive Content Builder Active Campaign Integration. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a really plain e-mail, provided you make a basic template initially.

Thrive Content Builder Active Campaign Integration

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (Thrive Content Builder Active Campaign Integration). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail modifying experience is very plain, however simple to browse. Their design templates are limited, which is fine with me, but their email editing experience is slightly easier because you can create inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between different emails, I would intuitively be inclined open the very same automation in different tabs, then open the particular emails from each of those tabs.

Thrive Content Builder Active Campaign Integration

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Thrive Content Builder Active Campaign Integration. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Thrive Content Builder Active Campaign Integration. But selecting an e-mail marketing platform is like picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw lots of others, some of which I have actually already mentioned.

Thrive Content Builder Active Campaign Integration

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.