Tagging Website Visitors With Active Campaign

Tagging Website Visitors With Active Campaign

Tagging Website Visitors With Active CampaignTagging Website Visitors With Active Campaign

You can also see whether the completion rate has actually increased or decreased, the length of time it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a heap of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s state you have the given name of only a few of your contacts, which holds true with my list. I typically don’t need a given name to sign up to my list, but often I get a given name, such as when someone buys an item. Would not it be great to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their given name. If they do not, I simply state “Hey there,” (Tagging Website Visitors With Active Campaign). By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s given name.

Tagging Website Visitors With Active Campaign

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me use the same automation over and over again for my webinars, and I can rapidly change out all of the information.

Tagging Website Visitors With Active CampaignTagging Website Visitors With Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it is in an email. This message variable allows me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail modifying experience. I truly like to send basic emails.

Tagging Website Visitors With Active Campaign

I’ve discovered that very tough to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I developed. The interface for the HTML editor looks like it was pulled from some totally free open-source project. Tagging Website Visitors With Active Campaign.

However, including images is a little a task. You have to pick them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and listed below the image. Lately I have started utilizing ActiveCampaign’s abundant full-screen editor. They have some good templates, however I still desire to send out the simplest email possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t remove – Tagging Website Visitors With Active Campaign.

Tagging Website Visitors With Active Campaign

However, with some adjustments, I can make my email pretty standard. I can make it automatically take up the entire window, and I can tweak the typography to be somewhat larger, and have a bit more leading. The most frustrating part of ActiveCampaign’s abundant text editor is adding images. Envision you’ve simply typed out a fantastic e-mail. Tagging Website Visitors With Active Campaign.

You can’t just include an image to a block of text. Rather, you have to produce 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting modifications, you’ll have to watch on those to stay consistent. That’s something to handle when you desire to add one image, but when you want to include several, it becomes a huge task.

They even have a fundamental mage editor where you can crop the image – Tagging Website Visitors With Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain e-mail, offered you make a standard template first.

Tagging Website Visitors With Active Campaign

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (Tagging Website Visitors With Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email editing experience is really plain, however easy to browse. Their design templates are limited, which is fine with me, but their email modifying experience is somewhat simpler in that you can develop inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between various e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.

Tagging Website Visitors With Active Campaign

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Tagging Website Visitors With Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Tagging Website Visitors With Active Campaign. However picking an e-mail marketing platform is like choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, some of which I’ve currently mentioned.

Tagging Website Visitors With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.