Setting Up Active Campaign With Unbounce Zapier

Setting Up Active Campaign With Unbounce Zapier

Setting Up Active Campaign With Unbounce ZapierSetting Up Active Campaign With Unbounce Zapier

You can also see whether the completion rate has increased or reduced, how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a heap of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s state you have the very first name of only some of your contacts, which holds true with my list. I typically don’t require a first name to register to my list, but in some cases I get a very first name, such as when somebody purchases an item. Wouldn’t it be great to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they do not, I just say “Hey there,” (Setting Up Active Campaign With Unbounce Zapier). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s given name.

Setting Up Active Campaign With Unbounce Zapier

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me use the same automation over and over once again for my webinars, and I can quickly change out all of the information.

Setting Up Active Campaign With Unbounce ZapierSetting Up Active Campaign With Unbounce Zapier

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it is in an email. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the finest e-mail editing experience. I truly like to send simple emails.

Setting Up Active Campaign With Unbounce Zapier

I have actually discovered that extremely hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I developed. The user interface for the HTML editor appears like it was pulled from some totally free open-source task. Setting Up Active Campaign With Unbounce Zapier.

However, adding images is a little a task. You have to choose them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You require different text boxes for above and below the image. Recently I have started utilizing ActiveCampaign’s abundant text editor. They have some great templates, but I still want to send the plainest email possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t remove – Setting Up Active Campaign With Unbounce Zapier.

Setting Up Active Campaign With Unbounce Zapier

However, with some adjustments, I can make my email pretty basic. I can make it immediately use up the entire window, and I can modify the typography to be a little larger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Envision you have actually just typed out an excellent e-mail. Setting Up Active Campaign With Unbounce Zapier.

You can’t merely include an image to a block of text. Instead, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll need to watch on those to stay consistent. That’s one thing to handle when you desire to include one image, but when you wish to include numerous, it becomes a big chore.

They even have a basic mage editor where you can crop the image – Setting Up Active Campaign With Unbounce Zapier. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a basic template initially.

Setting Up Active Campaign With Unbounce Zapier

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (Setting Up Active Campaign With Unbounce Zapier). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email modifying experience is extremely plain, however simple to navigate. Their design templates are restricted, which is fine with me, however their email modifying experience is slightly easier because you can create inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between various emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular e-mails from each of those tabs.

Setting Up Active Campaign With Unbounce Zapier

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your entire sequence. Setting Up Active Campaign With Unbounce Zapier. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Setting Up Active Campaign With Unbounce Zapier. But picking an email marketing platform is like picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw many others, a few of which I’ve already pointed out.

Setting Up Active Campaign With Unbounce Zapier

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.