Setting Up A Feed For Active Campaign Add On Gravity Form

Setting Up A Feed For Active Campaign Add On Gravity Form

Setting Up A Feed For Active Campaign Add On Gravity FormSetting Up A Feed For Active Campaign Add On Gravity Form

You can likewise see whether the conclusion rate has actually increased or decreased, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s say you have the very first name of only some of your contacts, which holds true with my list. I typically don’t need a first name to register to my list, but often I get a given name, such as when somebody purchases an item. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their first name. If they don’t, I just state “Hey there,” (Setting Up A Feed For Active Campaign Add On Gravity Form). By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s first name.

Setting Up A Feed For Active Campaign Add On Gravity Form

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by allowing me utilize the exact same automation over and over again for my webinars, and I can quickly alter out all of the information.

Setting Up A Feed For Active Campaign Add On Gravity FormSetting Up A Feed For Active Campaign Add On Gravity Form

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp takes place to have the finest email editing experience. I truly like to send out basic e-mails.

Setting Up A Feed For Active Campaign Add On Gravity Form

I’ve found that very difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I produced. The interface for the HTML editor appears like it was pulled from some complimentary open-source job. Setting Up A Feed For Active Campaign Add On Gravity Form.

Nevertheless, adding images is a bit of a chore. You have to choose them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up totally in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require separate text boxes for above and below the image. Lately I have started using ActiveCampaign’s abundant full-screen editor. They have some nice templates, but I still wish to send out the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t eliminate – Setting Up A Feed For Active Campaign Add On Gravity Form.

Setting Up A Feed For Active Campaign Add On Gravity Form

However, with some adjustments, I can make my email pretty fundamental. I can make it automatically take up the entire window, and I can tweak the typography to be slightly larger, and have a bit more leading. The most aggravating part of ActiveCampaign’s abundant full-screen editor is including images. Picture you have actually just typed out a fantastic email. Setting Up A Feed For Active Campaign Add On Gravity Form.

You can’t just include an image to a block of text. Instead, you have to create 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any format changes, you’ll have to keep an eye on those to remain consistent. That’s something to handle when you wish to add one image, however when you want to add numerous, it ends up being a big task.

They even have a standard mage editor where you can crop the image – Setting Up A Feed For Active Campaign Add On Gravity Form. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a really plain e-mail, offered you make a basic design template initially.

Setting Up A Feed For Active Campaign Add On Gravity Form

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (Setting Up A Feed For Active Campaign Add On Gravity Form). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email modifying experience is extremely plain, however easy to browse. Their templates are restricted, which is fine with me, but their e-mail modifying experience is somewhat simpler in that you can create inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between various emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Setting Up A Feed For Active Campaign Add On Gravity Form

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. Setting Up A Feed For Active Campaign Add On Gravity Form. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Setting Up A Feed For Active Campaign Add On Gravity Form. However picking an email marketing platform resembles picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw many others, some of which I’ve currently discussed.

Setting Up A Feed For Active Campaign Add On Gravity Form

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.