Sent Custom Field Info From Active Campaign To User

Sent Custom Field Info From Active Campaign To User

Sent Custom Field Info From Active Campaign To UserSent Custom Field Info From Active Campaign To User

You can also see whether the completion rate has actually increased or decreased, for how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It conserves me a ton of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s say you have the first name of only a few of your contacts, which holds true with my list. I usually don’t need a first name to register to my list, however sometimes I get a very first name, such as when someone buys a product. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their first name. If they do not, I just state “Hey there,” (Sent Custom Field Info From Active Campaign To User). By constructing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s given name.

Sent Custom Field Info From Active Campaign To User

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me use the exact same automation over and over again for my webinars, and I can rapidly change out all of the information.

Sent Custom Field Info From Active Campaign To UserSent Custom Field Info From Active Campaign To User

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it remains in an e-mail. This message variable enables me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp takes place to have the best e-mail modifying experience. I really like to send out simple e-mails.

Sent Custom Field Info From Active Campaign To User

I have actually found that extremely difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I created. The user interface for the HTML editor looks like it was pulled from some totally free open-source project. Sent Custom Field Info From Active Campaign To User.

Nevertheless, adding images is a bit of a chore. You have to select them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and listed below the image. Recently I have actually begun utilizing ActiveCampaign’s abundant text editor. They have some nice templates, but I still desire to send out the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t remove – Sent Custom Field Info From Active Campaign To User.

Sent Custom Field Info From Active Campaign To User

But, with some adjustments, I can make my e-mail pretty fundamental. I can make it automatically use up the entire window, and I can tweak the typography to be slightly larger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is including images. Imagine you’ve just typed out a terrific e-mail. Sent Custom Field Info From Active Campaign To User.

You can’t merely include an image to a block of text. Instead, you have to create two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting modifications, you’ll have to watch on those to remain consistent. That’s one thing to deal with when you want to include one image, but when you want to include a number of, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – Sent Custom Field Info From Active Campaign To User. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a truly plain email, provided you make a standard design template first.

Sent Custom Field Info From Active Campaign To User

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (Sent Custom Field Info From Active Campaign To User). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail modifying experience is extremely plain, however easy to browse. Their templates are limited, which is fine with me, however their email editing experience is somewhat easier in that you can develop inline images, and you can develop a totally plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change back and forth in between different emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Sent Custom Field Info From Active Campaign To User

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your whole series. Sent Custom Field Info From Active Campaign To User. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Sent Custom Field Info From Active Campaign To User. But choosing an e-mail marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division options.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw many others, some of which I have actually currently discussed.

Sent Custom Field Info From Active Campaign To User

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.