Send Email, Add Note, Etc Active Campaign

Send Email, Add Note, Etc Active Campaign

Send Email, Add Note, Etc Active CampaignSend Email, Add Note, Etc Active Campaign

You can likewise see whether the completion rate has increased or reduced, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s say you have the given name of only a few of your contacts, which holds true with my list. I generally do not need a given name to sign up to my list, but often I get a given name, such as when someone purchases an item. Would not it be great to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their given name. If they do not, I just state “Hey there,” (Send Email, Add Note, Etc Active Campaign). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.

Send Email, Add Note, Etc Active Campaign

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me utilize the same automation over and over once again for my webinars, and I can quickly change out all of the information.

Send Email, Add Note, Etc Active CampaignSend Email, Add Note, Etc Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it is in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I truly like to send out simple emails.

Send Email, Add Note, Etc Active Campaign

I’ve discovered that really hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I created. The user interface for the HTML editor looks like it was pulled from some complimentary open-source job. Send Email, Add Note, Etc Active Campaign.

However, adding images is a little a task. You need to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Recently I have actually begun utilizing ActiveCampaign’s rich text editor. They have some good design templates, however I still desire to send out the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t remove – Send Email, Add Note, Etc Active Campaign.

Send Email, Add Note, Etc Active Campaign

But, with some changes, I can make my e-mail quite basic. I can make it instantly use up the whole window, and I can tweak the typography to be a little bigger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Picture you’ve simply typed out an excellent e-mail. Send Email, Add Note, Etc Active Campaign.

You can’t just add an image to a block of text. Rather, you have to develop two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to keep an eye on those to stay consistent. That’s one thing to handle when you wish to include one image, but when you desire to add numerous, it becomes a huge chore.

They even have a standard mage editor where you can crop the image – Send Email, Add Note, Etc Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain e-mail, provided you make a fundamental design template initially.

Send Email, Add Note, Etc Active Campaign

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Send Email, Add Note, Etc Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, however simple to browse. Their templates are restricted, which is great with me, but their e-mail modifying experience is slightly much easier because you can create inline images, and you can create an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward in between numerous e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective emails from each of those tabs.

Send Email, Add Note, Etc Active Campaign

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Send Email, Add Note, Etc Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Send Email, Add Note, Etc Active Campaign. But selecting an email marketing platform resembles picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw many others, a few of which I’ve currently mentioned.

Send Email, Add Note, Etc Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.