Questions Within Email Active Campaign

Questions Within Email Active Campaign

Questions Within Email Active CampaignQuestions Within Email Active Campaign

You can also see whether the conclusion rate has actually increased or decreased, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a heap of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s say you have the given name of only some of your contacts, which is the case with my list. I normally do not need a first name to sign up to my list, but in some cases I get a first name, such as when somebody purchases a product. Would not it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and then their given name. If they don’t, I simply say “Hey there,” (Questions Within Email Active Campaign). By building a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s very first name.

Questions Within Email Active Campaign

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by enabling me use the same automation over and over once again for my webinars, and I can quickly alter out all of the details.

Questions Within Email Active CampaignQuestions Within Email Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it is in an e-mail. This message variable allows me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp occurs to have the best e-mail editing experience. I really like to send out basic e-mails.

Questions Within Email Active Campaign

I’ve found that very difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I created. The user interface for the HTML editor looks like it was pulled from some free open-source task. Questions Within Email Active Campaign.

Nevertheless, including images is a bit of a chore. You need to pick them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require different text boxes for above and below the image. Recently I have actually started utilizing ActiveCampaign’s abundant full-screen editor. They have some good templates, however I still want to send out the plainest email possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t get rid of – Questions Within Email Active Campaign.

Questions Within Email Active Campaign

But, with some changes, I can make my email quite basic. I can make it immediately use up the whole window, and I can fine-tune the typography to be somewhat bigger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s rich text editor is including images. Imagine you’ve simply typed out a fantastic e-mail. Questions Within Email Active Campaign.

You can’t just add an image to a block of text. Instead, you have to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll have to watch on those to stay consistent. That’s one thing to handle when you wish to add one image, but when you wish to include a number of, it ends up being a huge chore.

They even have a fundamental mage editor where you can crop the image – Questions Within Email Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain email, provided you make a fundamental design template first.

Questions Within Email Active Campaign

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (Questions Within Email Active Campaign). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email modifying experience is extremely plain, however easy to navigate. Their design templates are restricted, which is fine with me, however their e-mail modifying experience is a little easier in that you can develop inline images, and you can create a completely plain email, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward between different e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

Questions Within Email Active Campaign

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. Questions Within Email Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Questions Within Email Active Campaign. But picking an e-mail marketing platform is like choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan enables more sophisticated segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, some of which I have actually already discussed.

Questions Within Email Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.