Project Management Software That Interfaces With Active Campaign

Project Management Software That Interfaces With Active Campaign

Project Management Software That Interfaces With Active CampaignProject Management Software That Interfaces With Active Campaign

You can also see whether the conclusion rate has increased or decreased, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s state you have the given name of only some of your contacts, which holds true with my list. I generally do not require a very first name to register to my list, but in some cases I get a given name, such as when someone buys an item. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and then their given name. If they do not, I simply state “Hey there,” (Project Management Software That Interfaces With Active Campaign). By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s given name.

Project Management Software That Interfaces With Active Campaign

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me use the exact same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

Project Management Software That Interfaces With Active CampaignProject Management Software That Interfaces With Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it is in an email. This message variable enables me to quickly change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the finest email editing experience. I actually like to send basic e-mails.

Project Management Software That Interfaces With Active Campaign

I’ve discovered that really tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I created. The interface for the HTML editor looks like it was pulled from some free open-source job. Project Management Software That Interfaces With Active Campaign.

However, adding images is a bit of a task. You need to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require separate text boxes for above and listed below the image. Lately I have started utilizing ActiveCampaign’s rich text editor. They have some good templates, but I still want to send out the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal formatting, which you can’t remove – Project Management Software That Interfaces With Active Campaign.

Project Management Software That Interfaces With Active Campaign

However, with some changes, I can make my email pretty fundamental. I can make it immediately use up the entire window, and I can tweak the typography to be a little bigger, and have a bit more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is including images. Envision you’ve just typed out a fantastic email. Project Management Software That Interfaces With Active Campaign.

You can’t simply include an image to a block of text. Rather, you need to create two blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll need to watch on those to stay constant. That’s something to handle when you wish to include one image, however when you desire to add a number of, it ends up being a huge chore.

They even have a fundamental mage editor where you can crop the image – Project Management Software That Interfaces With Active Campaign. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a truly plain e-mail, provided you make a standard design template initially.

Project Management Software That Interfaces With Active Campaign

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (Project Management Software That Interfaces With Active Campaign). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail modifying experience is really plain, however simple to browse. Their templates are restricted, which is great with me, but their e-mail modifying experience is somewhat much easier because you can develop inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between different emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular e-mails from each of those tabs.

Project Management Software That Interfaces With Active Campaign

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Project Management Software That Interfaces With Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Project Management Software That Interfaces With Active Campaign. However selecting an email marketing platform is like picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw lots of others, a few of which I have actually currently discussed.

Project Management Software That Interfaces With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.