Managing Scores In Active Campaign

Managing Scores In Active Campaign

Managing Scores In Active CampaignManaging Scores In Active Campaign

You can likewise see whether the conclusion rate has actually increased or reduced, the length of time it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s state you have the given name of only some of your contacts, which holds true with my list. I typically do not need a first name to register to my list, however sometimes I get a very first name, such as when someone buys an item. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and then their given name. If they do not, I simply say “Hey there,” (Managing Scores In Active Campaign). By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s first name.

Managing Scores In Active Campaign

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me use the same automation over and over again for my webinars, and I can rapidly alter out all of the information.

Managing Scores In Active CampaignManaging Scores In Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer changes.

And here it is in an email. This message variable allows me to quickly change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp happens to have the best email editing experience. I really like to send simple e-mails.

Managing Scores In Active Campaign

I’ve found that extremely hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I created. The user interface for the HTML editor looks like it was pulled from some free open-source job. Managing Scores In Active Campaign.

Nevertheless, adding images is a little a task. You have to choose them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You require separate text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s rich text editor. They have some nice design templates, however I still desire to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t eliminate – Managing Scores In Active Campaign.

Managing Scores In Active Campaign

But, with some modifications, I can make my email quite fundamental. I can make it instantly use up the entire window, and I can fine-tune the typography to be somewhat bigger, and have a little more leading. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Envision you have actually just typed out a great e-mail. Managing Scores In Active Campaign.

You can’t simply add an image to a block of text. Rather, you have to develop two blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll have to watch on those to stay consistent. That’s something to deal with when you desire to add one image, however when you wish to include several, it ends up being a huge task.

They even have a basic mage editor where you can crop the image – Managing Scores In Active Campaign. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain e-mail, supplied you make a basic design template first.

Managing Scores In Active Campaign

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Managing Scores In Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email modifying experience is really plain, but simple to navigate. Their templates are limited, which is fine with me, however their e-mail editing experience is somewhat easier in that you can develop inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth between numerous e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Managing Scores In Active Campaign

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. Managing Scores In Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Managing Scores In Active Campaign. But picking an email marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, some of which I’ve currently mentioned.

Managing Scores In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.