Magento Marketing Automation Plugin For Active Campaign

Magento Marketing Automation Plugin For Active Campaign

Magento Marketing Automation Plugin For Active CampaignMagento Marketing Automation Plugin For Active Campaign

You can also see whether the conclusion rate has increased or decreased, the length of time it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a load of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a similar function.

Let’s say you have the given name of just a few of your contacts, which holds true with my list. I normally do not need a first name to sign up to my list, however often I get a first name, such as when somebody purchases an item. Would not it be great to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their given name. If they don’t, I simply state “Hey there,” (Magento Marketing Automation Plugin For Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s given name.

Magento Marketing Automation Plugin For Active Campaign

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me use the exact same automation over and over once again for my webinars, and I can quickly change out all of the information.

Magento Marketing Automation Plugin For Active CampaignMagento Marketing Automation Plugin For Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it is in an e-mail. This message variable enables me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the very best email modifying experience. I actually like to send out easy e-mails.

Magento Marketing Automation Plugin For Active Campaign

I have actually discovered that really tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I produced. The interface for the HTML editor looks like it was pulled from some complimentary open-source job. Magento Marketing Automation Plugin For Active Campaign.

However, including images is a bit of a chore. You have to pick them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need different text boxes for above and below the image. Recently I have begun utilizing ActiveCampaign’s rich text editor. They have some nice design templates, but I still desire to send the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t remove – Magento Marketing Automation Plugin For Active Campaign.

Magento Marketing Automation Plugin For Active Campaign

But, with some modifications, I can make my email quite standard. I can make it immediately take up the entire window, and I can fine-tune the typography to be somewhat larger, and have a little more prominent. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Envision you’ve simply typed out a terrific email. Magento Marketing Automation Plugin For Active Campaign.

You can’t just add an image to a block of text. Instead, you have to create two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to watch on those to remain constant. That’s one thing to handle when you want to add one image, however when you desire to include a number of, it ends up being a huge task.

They even have a basic mage editor where you can crop the image – Magento Marketing Automation Plugin For Active Campaign. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain email, provided you make a standard template initially.

Magento Marketing Automation Plugin For Active Campaign

MailChimp’s integrated image editor is very effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Magento Marketing Automation Plugin For Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email modifying experience is very plain, but easy to navigate. Their templates are limited, which is great with me, but their e-mail modifying experience is somewhat simpler in that you can produce inline images, and you can develop a completely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change back and forth between various emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Magento Marketing Automation Plugin For Active Campaign

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Magento Marketing Automation Plugin For Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Magento Marketing Automation Plugin For Active Campaign. However selecting an email marketing platform is like picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my look for the perfect email marketing platform, I saw numerous others, a few of which I’ve already pointed out.

Magento Marketing Automation Plugin For Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.