Kickstarter And Active Campaign

Kickstarter And Active Campaign

Kickstarter And Active CampaignKickstarter And Active Campaign

You can also see whether the completion rate has increased or decreased, how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s say you have the given name of only some of your contacts, which is the case with my list. I normally don’t require a very first name to register to my list, but in some cases I get a first name, such as when someone purchases a product. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and then their given name. If they don’t, I just state “Hey there,” (Kickstarter And Active Campaign). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s very first name.

Kickstarter And Active Campaign

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me utilize the same automation over and over once again for my webinars, and I can rapidly change out all of the information.

Kickstarter And Active CampaignKickstarter And Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the product, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer changes.

And here it is in an e-mail. This message variable allows me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp occurs to have the best email modifying experience. I truly like to send basic emails.

Kickstarter And Active Campaign

I’ve discovered that very tough to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I produced. The interface for the HTML editor looks like it was pulled from some free open-source project. Kickstarter And Active Campaign.

However, adding images is a little bit of a chore. You have to pick them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need different text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s rich text editor. They have some good templates, but I still wish to send the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t get rid of – Kickstarter And Active Campaign.

Kickstarter And Active Campaign

However, with some adjustments, I can make my email pretty fundamental. I can make it automatically use up the entire window, and I can tweak the typography to be a little larger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is including images. Picture you have actually just typed out an excellent email. Kickstarter And Active Campaign.

You can’t just include an image to a block of text. Rather, you have to develop 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll need to watch on those to remain consistent. That’s one thing to deal with when you want to add one image, however when you wish to add several, it becomes a huge chore.

They even have a basic mage editor where you can crop the image – Kickstarter And Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a basic design template initially.

Kickstarter And Active Campaign

MailChimp’s integrated image editor is very powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Kickstarter And Active Campaign). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail editing experience is extremely plain, but easy to browse. Their templates are limited, which is great with me, but their email editing experience is a little simpler because you can develop inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth between numerous emails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.

Kickstarter And Active Campaign

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Kickstarter And Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Kickstarter And Active Campaign. But picking an e-mail marketing platform resembles choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw many others, some of which I’ve already mentioned.

Kickstarter And Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.