Is Active Campaign Or Podio Better

Is Active Campaign Or Podio Better

Is Active Campaign Or Podio BetterIs Active Campaign Or Podio Better

You can likewise see whether the completion rate has increased or reduced, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a heap of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.

Let’s state you have the given name of only a few of your contacts, which is the case with my list. I normally don’t need a given name to register to my list, but sometimes I get a given name, such as when someone purchases a product. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their given name. If they do not, I just say “Hey there,” (Is Active Campaign Or Podio Better). By developing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s very first name.

Is Active Campaign Or Podio Better

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can quickly change out all of the information.

Is Active Campaign Or Podio BetterIs Active Campaign Or Podio Better

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp occurs to have the finest email editing experience. I really like to send basic e-mails.

Is Active Campaign Or Podio Better

I have actually found that very difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I created. The interface for the HTML editor appears like it was pulled from some totally free open-source task. Is Active Campaign Or Podio Better.

Nevertheless, adding images is a bit of a chore. You have to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up completely in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require different text boxes for above and listed below the image. Lately I have actually begun utilizing ActiveCampaign’s abundant full-screen editor. They have some nice templates, however I still wish to send out the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t get rid of – Is Active Campaign Or Podio Better.

Is Active Campaign Or Podio Better

But, with some modifications, I can make my e-mail quite standard. I can make it immediately take up the entire window, and I can fine-tune the typography to be a little bigger, and have a bit more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Envision you’ve just typed out a great e-mail. Is Active Campaign Or Podio Better.

You can’t simply include an image to a block of text. Instead, you need to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to keep an eye on those to stay constant. That’s something to handle when you want to include one image, but when you wish to include several, it ends up being a big task.

They even have a basic mage editor where you can crop the image – Is Active Campaign Or Podio Better. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain email, offered you make a fundamental template initially.

Is Active Campaign Or Podio Better

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (Is Active Campaign Or Podio Better). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail modifying experience is really plain, but simple to navigate. Their design templates are restricted, which is great with me, however their e-mail modifying experience is a little much easier because you can produce inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth in between various emails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.

Is Active Campaign Or Podio Better

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Is Active Campaign Or Podio Better. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Is Active Campaign Or Podio Better. But choosing an email marketing platform is like picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw many others, some of which I have actually currently pointed out.

Is Active Campaign Or Podio Better

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.