Is Active Campaign A Transactional Email Service Provider

You can also see whether the completion rate has actually increased or decreased, the length of time it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s say you have the given name of only a few of your contacts, which is the case with my list. I usually do not require a very first name to register to my list, however often I get a very first name, such as when somebody buys a product. Would not it be good to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they do not, I simply state “Hey there,” (Is Active Campaign A Transactional Email Service Provider). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s given name.

Is Active Campaign A Transactional Email Service Provider

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by enabling me use the same automation over and over once again for my webinars, and I can rapidly alter out all of the information.

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it remains in an e-mail. This message variable enables me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the best email modifying experience. I truly like to send basic e-mails.

Is Active Campaign A Transactional Email Service Provider

I have actually found that extremely tough to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I created. The interface for the HTML editor looks like it was pulled from some complimentary open-source project. Is Active Campaign A Transactional Email Service Provider.

However, including images is a little a task. You have to select them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require different text boxes for above and below the image. Lately I have started utilizing ActiveCampaign’s rich full-screen editor. They have some good design templates, but I still wish to send the simplest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t remove – Is Active Campaign A Transactional Email Service Provider.

Is Active Campaign A Transactional Email Service Provider

But, with some modifications, I can make my email pretty standard. I can make it immediately use up the entire window, and I can modify the typography to be slightly larger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is including images. Imagine you have actually simply typed out an excellent email. Is Active Campaign A Transactional Email Service Provider.

You can’t just include an image to a block of text. Instead, you need to produce 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any format modifications, you’ll need to keep an eye on those to stay consistent. That’s something to deal with when you desire to include one image, however when you want to include numerous, it ends up being a huge task.

They even have a fundamental mage editor where you can crop the image – Is Active Campaign A Transactional Email Service Provider. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a genuinely plain email, offered you make a fundamental design template first.

Is Active Campaign A Transactional Email Service Provider

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (Is Active Campaign A Transactional Email Service Provider). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email modifying experience is very plain, but easy to navigate. Their design templates are limited, which is fine with me, but their e-mail modifying experience is slightly simpler because you can create inline images, and you can create a completely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between numerous emails, I would intuitively be inclined open the same automation in various tabs, then open the respective emails from each of those tabs.

Is Active Campaign A Transactional Email Service Provider

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Is Active Campaign A Transactional Email Service Provider. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Is Active Campaign A Transactional Email Service Provider. But selecting an e-mail marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw many others, a few of which I’ve already mentioned.

Is Active Campaign A Transactional Email Service Provider

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.