Importing Into Active Campaign

Importing Into Active Campaign

Importing Into Active CampaignImporting Into Active Campaign

You can also see whether the completion rate has increased or reduced, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s say you have the first name of just some of your contacts, which holds true with my list. I typically don’t require a very first name to register to my list, but sometimes I get a given name, such as when someone buys a product. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their given name. If they don’t, I just state “Hey there,” (Importing Into Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s given name.

Importing Into Active Campaign

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me utilize the same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

Importing Into Active CampaignImporting Into Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it remains in an email. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp occurs to have the finest e-mail modifying experience. I really like to send easy e-mails.

Importing Into Active Campaign

I have actually discovered that really hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I created. The interface for the HTML editor looks like it was pulled from some free open-source task. Importing Into Active Campaign.

Nevertheless, including images is a bit of a chore. You have to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You require separate text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s abundant text editor. They have some nice design templates, however I still wish to send out the plainest email possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t eliminate – Importing Into Active Campaign.

Importing Into Active Campaign

But, with some adjustments, I can make my e-mail pretty basic. I can make it instantly take up the whole window, and I can modify the typography to be somewhat bigger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s abundant text editor is including images. Imagine you have actually just typed out a fantastic email. Importing Into Active Campaign.

You can’t just include an image to a block of text. Rather, you have to create two blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll have to keep an eye on those to stay constant. That’s something to deal with when you wish to include one image, however when you desire to add several, it becomes a big task.

They even have a standard mage editor where you can crop the image – Importing Into Active Campaign. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain e-mail, offered you make a basic template initially.

Importing Into Active Campaign

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (Importing Into Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email modifying experience is extremely plain, however easy to navigate. Their design templates are restricted, which is great with me, however their e-mail editing experience is slightly much easier because you can create inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward in between various emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective emails from each of those tabs.

Importing Into Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Importing Into Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Importing Into Active Campaign. However choosing an e-mail marketing platform is like choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division options.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw lots of others, a few of which I’ve currently mentioned.

Importing Into Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.