How To Use Active Campaign Auto Lists

How To Use Active Campaign Auto Lists

How To Use Active Campaign Auto ListsHow To Use Active Campaign Auto Lists

You can likewise see whether the completion rate has actually increased or reduced, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s state you have the first name of only a few of your contacts, which holds true with my list. I typically don’t require a given name to register to my list, however in some cases I get a very first name, such as when someone buys a product. Would not it be great to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their given name. If they do not, I simply state “Hey there,” (How To Use Active Campaign Auto Lists). By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.

How To Use Active Campaign Auto Lists

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me use the exact same automation over and over once again for my webinars, and I can rapidly change out all of the information.

How To Use Active Campaign Auto ListsHow To Use Active Campaign Auto Lists

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it is in an email. This message variable allows me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the finest email editing experience. I really like to send out easy emails.

How To Use Active Campaign Auto Lists

I’ve discovered that very hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I developed. The interface for the HTML editor appears like it was pulled from some totally free open-source project. How To Use Active Campaign Auto Lists.

However, including images is a little bit of a chore. You need to select them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require separate text boxes for above and below the image. Lately I have actually begun using ActiveCampaign’s abundant text editor. They have some nice design templates, but I still want to send the simplest email possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t remove – How To Use Active Campaign Auto Lists.

How To Use Active Campaign Auto Lists

However, with some adjustments, I can make my e-mail pretty fundamental. I can make it instantly take up the entire window, and I can modify the typography to be a little bigger, and have a little more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is including images. Picture you’ve just typed out a terrific e-mail. How To Use Active Campaign Auto Lists.

You can’t just add an image to a block of text. Rather, you have to produce 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll have to keep an eye on those to remain consistent. That’s one thing to deal with when you wish to add one image, however when you want to include a number of, it becomes a huge chore.

They even have a basic mage editor where you can crop the image – How To Use Active Campaign Auto Lists. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain email, provided you make a standard template initially.

How To Use Active Campaign Auto Lists

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (How To Use Active Campaign Auto Lists). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email editing experience is really plain, but simple to browse. Their design templates are limited, which is fine with me, however their email editing experience is a little simpler because you can produce inline images, and you can create a totally plain email, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth between different e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

How To Use Active Campaign Auto Lists

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. How To Use Active Campaign Auto Lists. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Use Active Campaign Auto Lists. But selecting an e-mail marketing platform resembles selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw many others, some of which I’ve already discussed.

How To Use Active Campaign Auto Lists

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.