How To Use A Picture As The Background In Active Campaign
You can likewise see whether the conclusion rate has increased or reduced, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.
Let’s state you have the first name of just a few of your contacts, which holds true with my list. I normally don’t require a given name to sign up to my list, however sometimes I get a first name, such as when somebody purchases an item. Would not it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.
I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and then their given name. If they don’t, I just say “Hey there,” (How To Use A Picture As The Background In Active Campaign). By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s given name.
How To Use A Picture As The Background In Active Campaign
I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by allowing me use the very same automation over and over again for my webinars, and I can quickly change out all of the information.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal changes.
And here it remains in an e-mail. This message variable enables me to quickly change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the very best email modifying experience. I truly like to send out easy e-mails.
How To Use A Picture As The Background In Active Campaign
I’ve found that extremely tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I developed. The interface for the HTML editor looks like it was pulled from some free open-source job. How To Use A Picture As The Background In Active Campaign.
However, adding images is a little bit of a task. You have to choose them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.
Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and below the image. Lately I have actually begun using ActiveCampaign’s rich text editor. They have some nice templates, but I still desire to send the simplest email possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t remove – How To Use A Picture As The Background In Active Campaign.
How To Use A Picture As The Background In Active Campaign
However, with some modifications, I can make my email quite fundamental. I can make it immediately take up the whole window, and I can modify the typography to be somewhat bigger, and have a little more prominent. The most frustrating part of ActiveCampaign’s abundant text editor is including images. Picture you have actually just typed out a fantastic email. How To Use A Picture As The Background In Active Campaign.
You can’t just include an image to a block of text. Instead, you have to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to keep an eye on those to remain constant. That’s one thing to handle when you wish to include one image, however when you wish to include a number of, it ends up being a huge task.
They even have a standard mage editor where you can crop the image – How To Use A Picture As The Background In Active Campaign. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain e-mail, provided you make a basic design template initially.
How To Use A Picture As The Background In Active Campaign
MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (How To Use A Picture As The Background In Active Campaign). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time savings.
ConvertKit’s e-mail editing experience is very plain, however simple to navigate. Their design templates are limited, which is fine with me, but their email modifying experience is slightly much easier in that you can develop inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between different e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the respective e-mails from each of those tabs.
How To Use A Picture As The Background In Active Campaign
In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. How To Use A Picture As The Background In Active Campaign. Contrast that with ConvertKit’s Series.
Once again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Use A Picture As The Background In Active Campaign. However picking an e-mail marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.
You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw many others, some of which I have actually already pointed out.
How To Use A Picture As The Background In Active Campaign
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.
