How To Tag Active Campaign Customers Based On Shopify Product Purchase

How To Tag Active Campaign Customers Based On Shopify Product Purchase

How To Tag Active Campaign Customers Based On Shopify Product PurchaseHow To Tag Active Campaign Customers Based On Shopify Product Purchase

You can also see whether the completion rate has actually increased or decreased, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable function.

Let’s state you have the given name of just a few of your contacts, which holds true with my list. I generally do not require a given name to register to my list, but often I get a given name, such as when somebody buys an item. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and after that their given name. If they do not, I just say “Hey there,” (How To Tag Active Campaign Customers Based On Shopify Product Purchase). By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s given name.

How To Tag Active Campaign Customers Based On Shopify Product Purchase

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me use the very same automation over and over again for my webinars, and I can quickly alter out all of the details.

How To Tag Active Campaign Customers Based On Shopify Product PurchaseHow To Tag Active Campaign Customers Based On Shopify Product Purchase

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the product, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it is in an email. This message variable allows me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the very best email modifying experience. I really like to send out basic emails.

How To Tag Active Campaign Customers Based On Shopify Product Purchase

I’ve discovered that really tough to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I produced. The user interface for the HTML editor looks like it was pulled from some free open-source task. How To Tag Active Campaign Customers Based On Shopify Product Purchase.

However, adding images is a little bit of a chore. You have to choose them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Recently I have actually started using ActiveCampaign’s abundant text editor. They have some nice design templates, but I still desire to send the plainest email possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t get rid of – How To Tag Active Campaign Customers Based On Shopify Product Purchase.

How To Tag Active Campaign Customers Based On Shopify Product Purchase

But, with some modifications, I can make my e-mail quite standard. I can make it immediately use up the entire window, and I can fine-tune the typography to be slightly larger, and have a bit more leading. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Envision you have actually simply typed out a fantastic e-mail. How To Tag Active Campaign Customers Based On Shopify Product Purchase.

You can’t just add an image to a block of text. Rather, you have to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll have to watch on those to remain constant. That’s something to handle when you wish to include one image, but when you desire to add numerous, it becomes a huge chore.

They even have a basic mage editor where you can crop the image – How To Tag Active Campaign Customers Based On Shopify Product Purchase. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain email, offered you make a basic template first.

How To Tag Active Campaign Customers Based On Shopify Product Purchase

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (How To Tag Active Campaign Customers Based On Shopify Product Purchase). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail modifying experience is extremely plain, however easy to browse. Their templates are restricted, which is fine with me, but their e-mail editing experience is slightly easier because you can develop inline images, and you can produce a completely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change back and forth between various e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the respective emails from each of those tabs.

How To Tag Active Campaign Customers Based On Shopify Product Purchase

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. How To Tag Active Campaign Customers Based On Shopify Product Purchase. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Tag Active Campaign Customers Based On Shopify Product Purchase. But selecting an e-mail marketing platform resembles selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw numerous others, some of which I have actually already pointed out.

How To Tag Active Campaign Customers Based On Shopify Product Purchase

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.