How To Set Up Personal Email Template In Active Campaign

You can likewise see whether the conclusion rate has increased or decreased, how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s state you have the given name of only some of your contacts, which is the case with my list. I generally don’t require a very first name to sign up to my list, but in some cases I get a given name, such as when someone buys an item. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their given name. If they don’t, I just say “Hey there,” (How To Set Up Personal Email Template In Active Campaign). By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.

How To Set Up Personal Email Template In Active Campaign

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me use the same automation over and over again for my webinars, and I can rapidly alter out all of the information.

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the finest email modifying experience. I truly like to send simple e-mails.

How To Set Up Personal Email Template In Active Campaign

I’ve found that very difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I developed. The user interface for the HTML editor looks like it was pulled from some totally free open-source job. How To Set Up Personal Email Template In Active Campaign.

Nevertheless, adding images is a little bit of a task. You have to choose them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You need different text boxes for above and below the image. Lately I have actually begun using ActiveCampaign’s abundant text editor. They have some good templates, but I still desire to send out the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t eliminate – How To Set Up Personal Email Template In Active Campaign.

How To Set Up Personal Email Template In Active Campaign

But, with some modifications, I can make my email quite basic. I can make it automatically use up the entire window, and I can fine-tune the typography to be a little larger, and have a little more leading. The most aggravating part of ActiveCampaign’s rich text editor is including images. Imagine you’ve just typed out a terrific e-mail. How To Set Up Personal Email Template In Active Campaign.

You can’t merely add an image to a block of text. Instead, you have to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll have to watch on those to remain constant. That’s something to deal with when you wish to add one image, but when you want to include numerous, it ends up being a big chore.

They even have a fundamental mage editor where you can crop the image – How To Set Up Personal Email Template In Active Campaign. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain e-mail, provided you make a basic template first.

How To Set Up Personal Email Template In Active Campaign

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (How To Set Up Personal Email Template In Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email editing experience is extremely plain, however simple to browse. Their templates are restricted, which is fine with me, but their e-mail modifying experience is slightly simpler because you can create inline images, and you can create a completely plain email, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth between different e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.

How To Set Up Personal Email Template In Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. How To Set Up Personal Email Template In Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – How To Set Up Personal Email Template In Active Campaign. However choosing an e-mail marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw many others, a few of which I’ve already mentioned.

How To Set Up Personal Email Template In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.