How To Set Up A Ebook Lead Magnet In Active Campaign

You can also see whether the conclusion rate has increased or decreased, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a load of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s state you have the first name of just some of your contacts, which is the case with my list. I usually do not require a given name to register to my list, however sometimes I get a given name, such as when somebody purchases a product. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and then their given name. If they do not, I simply state “Hey there,” (How To Set Up A Ebook Lead Magnet In Active Campaign). By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.

How To Set Up A Ebook Lead Magnet In Active Campaign

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me use the same automation over and over again for my webinars, and I can quickly change out all of the details.

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the finest e-mail modifying experience. I truly like to send out easy e-mails.

How To Set Up A Ebook Lead Magnet In Active Campaign

I have actually found that extremely tough to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I produced. The user interface for the HTML editor looks like it was pulled from some free open-source task. How To Set Up A Ebook Lead Magnet In Active Campaign.

However, adding images is a little bit of a task. You need to choose them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require different text boxes for above and below the image. Lately I have begun using ActiveCampaign’s rich text editor. They have some nice design templates, but I still wish to send out the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t remove – How To Set Up A Ebook Lead Magnet In Active Campaign.

How To Set Up A Ebook Lead Magnet In Active Campaign

However, with some changes, I can make my email quite basic. I can make it immediately take up the entire window, and I can modify the typography to be a little larger, and have a bit more leading. The most aggravating part of ActiveCampaign’s rich text editor is including images. Imagine you’ve just typed out a terrific e-mail. How To Set Up A Ebook Lead Magnet In Active Campaign.

You can’t just include an image to a block of text. Rather, you have to produce 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to stay constant. That’s one thing to deal with when you desire to add one image, but when you wish to include several, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – How To Set Up A Ebook Lead Magnet In Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a genuinely plain email, provided you make a basic design template initially.

How To Set Up A Ebook Lead Magnet In Active Campaign

MailChimp’s built-in image editor is very effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (How To Set Up A Ebook Lead Magnet In Active Campaign). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail modifying experience is very plain, however simple to navigate. Their templates are limited, which is fine with me, however their e-mail modifying experience is a little easier because you can create inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward between numerous e-mails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

How To Set Up A Ebook Lead Magnet In Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. How To Set Up A Ebook Lead Magnet In Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – How To Set Up A Ebook Lead Magnet In Active Campaign. But picking an e-mail marketing platform is like selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw lots of others, a few of which I have actually currently pointed out.

How To Set Up A Ebook Lead Magnet In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

How To Set Up A Ebook Lead Magnet In Active Campaign

You can also see whether the completion rate has actually increased or decreased, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a heap of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s state you have the first name of only some of your contacts, which is the case with my list. I typically don’t require a first name to sign up to my list, however often I get a very first name, such as when someone purchases a product. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I just say “Hey there,” (How To Set Up A Ebook Lead Magnet In Active Campaign). By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s first name.

How To Set Up A Ebook Lead Magnet In Active Campaign

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can rapidly change out all of the information.

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it is in an email. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I really like to send out easy e-mails.

How To Set Up A Ebook Lead Magnet In Active Campaign

I’ve discovered that really hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I produced. The user interface for the HTML editor appears like it was pulled from some complimentary open-source job. How To Set Up A Ebook Lead Magnet In Active Campaign.

Nevertheless, adding images is a little a chore. You have to select them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you make up completely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and below the image. Recently I have actually started using ActiveCampaign’s abundant text editor. They have some good design templates, but I still want to send out the simplest email possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t eliminate – How To Set Up A Ebook Lead Magnet In Active Campaign.

How To Set Up A Ebook Lead Magnet In Active Campaign

However, with some modifications, I can make my e-mail pretty basic. I can make it instantly use up the whole window, and I can fine-tune the typography to be slightly bigger, and have a bit more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is including images. Imagine you have actually just typed out a terrific e-mail. How To Set Up A Ebook Lead Magnet In Active Campaign.

You can’t simply add an image to a block of text. Rather, you have to create two blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to stay constant. That’s one thing to deal with when you wish to include one image, but when you wish to add several, it ends up being a big task.

They even have a basic mage editor where you can crop the image – How To Set Up A Ebook Lead Magnet In Active Campaign. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain email, provided you make a standard template initially.

How To Set Up A Ebook Lead Magnet In Active Campaign

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (How To Set Up A Ebook Lead Magnet In Active Campaign). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email editing experience is really plain, however simple to navigate. Their templates are restricted, which is great with me, but their email modifying experience is slightly much easier because you can produce inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between various emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular e-mails from each of those tabs.

How To Set Up A Ebook Lead Magnet In Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. How To Set Up A Ebook Lead Magnet In Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – How To Set Up A Ebook Lead Magnet In Active Campaign. However picking an e-mail marketing platform resembles choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw numerous others, a few of which I have actually currently mentioned.

How To Set Up A Ebook Lead Magnet In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.