How To Send A Single Message In Active Campaign

How To Send A Single Message In Active Campaign

How To Send A Single Message In Active CampaignHow To Send A Single Message In Active Campaign

You can likewise see whether the completion rate has actually increased or decreased, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s state you have the given name of just a few of your contacts, which holds true with my list. I typically don’t need a very first name to register to my list, but sometimes I get a very first name, such as when somebody buys a product. Wouldn’t it be nice to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and after that their first name. If they do not, I simply state “Hey there,” (How To Send A Single Message In Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s given name.

How To Send A Single Message In Active Campaign

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by allowing me use the exact same automation over and over again for my webinars, and I can quickly change out all of the information.

How To Send A Single Message In Active CampaignHow To Send A Single Message In Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it remains in an email. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the best email modifying experience. I actually like to send basic emails.

How To Send A Single Message In Active Campaign

I’ve found that really hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I created. The user interface for the HTML editor looks like it was pulled from some complimentary open-source project. How To Send A Single Message In Active Campaign.

However, adding images is a little a chore. You have to select them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you make up completely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Lately I have actually started utilizing ActiveCampaign’s rich full-screen editor. They have some nice templates, but I still desire to send the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t eliminate – How To Send A Single Message In Active Campaign.

How To Send A Single Message In Active Campaign

However, with some changes, I can make my e-mail quite basic. I can make it automatically use up the entire window, and I can modify the typography to be a little larger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you have actually simply typed out a great e-mail. How To Send A Single Message In Active Campaign.

You can’t simply include an image to a block of text. Rather, you need to produce 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll have to watch on those to stay constant. That’s one thing to handle when you wish to include one image, however when you desire to add numerous, it becomes a huge chore.

They even have a standard mage editor where you can crop the image – How To Send A Single Message In Active Campaign. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain e-mail, provided you make a standard design template first.

How To Send A Single Message In Active Campaign

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (How To Send A Single Message In Active Campaign). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail modifying experience is really plain, but simple to browse. Their templates are limited, which is fine with me, however their e-mail modifying experience is somewhat much easier in that you can produce inline images, and you can develop a totally plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch back and forth in between numerous e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

How To Send A Single Message In Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. How To Send A Single Message In Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – How To Send A Single Message In Active Campaign. But selecting an e-mail marketing platform resembles choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw lots of others, some of which I’ve already pointed out.

How To Send A Single Message In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.