How To Push Leads Into Active Campaign Via Api

How To Push Leads Into Active Campaign Via Api

How To Push Leads Into Active Campaign Via ApiHow To Push Leads Into Active Campaign Via Api

You can also see whether the conclusion rate has increased or decreased, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s say you have the given name of only a few of your contacts, which is the case with my list. I typically do not need a given name to sign up to my list, but often I get a given name, such as when someone buys an item. Wouldn’t it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their very first name. If they don’t, I just say “Hey there,” (How To Push Leads Into Active Campaign Via Api). By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s first name.

How To Push Leads Into Active Campaign Via Api

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can quickly alter out all of the details.

How To Push Leads Into Active Campaign Via ApiHow To Push Leads Into Active Campaign Via Api

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it is in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the best e-mail modifying experience. I actually like to send out simple e-mails.

How To Push Leads Into Active Campaign Via Api

I have actually discovered that very difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic design template I created. The user interface for the HTML editor appears like it was pulled from some totally free open-source task. How To Push Leads Into Active Campaign Via Api.

Nevertheless, adding images is a bit of a chore. You have to choose them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require separate text boxes for above and below the image. Recently I have begun utilizing ActiveCampaign’s abundant text editor. They have some great templates, but I still wish to send out the simplest email possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t remove – How To Push Leads Into Active Campaign Via Api.

How To Push Leads Into Active Campaign Via Api

However, with some modifications, I can make my e-mail quite fundamental. I can make it instantly take up the whole window, and I can modify the typography to be a little bigger, and have a little more leading. The most aggravating part of ActiveCampaign’s rich text editor is including images. Imagine you have actually just typed out a fantastic email. How To Push Leads Into Active Campaign Via Api.

You can’t simply add an image to a block of text. Rather, you have to produce two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to keep an eye on those to stay consistent. That’s one thing to deal with when you wish to add one image, but when you wish to add a number of, it ends up being a big chore.

They even have a basic mage editor where you can crop the image – How To Push Leads Into Active Campaign Via Api. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain e-mail, supplied you make a basic template first.

How To Push Leads Into Active Campaign Via Api

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (How To Push Leads Into Active Campaign Via Api). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail modifying experience is very plain, but easy to navigate. Their templates are restricted, which is fine with me, however their e-mail modifying experience is slightly simpler in that you can produce inline images, and you can create an absolutely plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between numerous emails, I would intuitively be inclined open the very same automation in various tabs, then open the particular emails from each of those tabs.

How To Push Leads Into Active Campaign Via Api

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. How To Push Leads Into Active Campaign Via Api. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – How To Push Leads Into Active Campaign Via Api. But selecting an e-mail marketing platform resembles choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division options.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, a few of which I have actually currently pointed out.

How To Push Leads Into Active Campaign Via Api

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.