How To Merge Lists In Active Campaign

How To Merge Lists In Active Campaign

How To Merge Lists In Active CampaignHow To Merge Lists In Active Campaign

You can likewise see whether the conclusion rate has increased or reduced, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s state you have the very first name of just some of your contacts, which holds true with my list. I typically don’t need a first name to register to my list, however in some cases I get a very first name, such as when somebody purchases a product. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and after that their first name. If they don’t, I just state “Hey there,” (How To Merge Lists In Active Campaign). By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s first name.

How To Merge Lists In Active Campaign

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me utilize the same automation over and over again for my webinars, and I can quickly change out all of the information.

How To Merge Lists In Active CampaignHow To Merge Lists In Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it remains in an e-mail. This message variable enables me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp happens to have the very best e-mail editing experience. I really like to send out simple e-mails.

How To Merge Lists In Active Campaign

I’ve discovered that really tough to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I created. The interface for the HTML editor looks like it was pulled from some totally free open-source project. How To Merge Lists In Active Campaign.

However, including images is a little bit of a task. You have to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require separate text boxes for above and below the image. Recently I have started using ActiveCampaign’s abundant full-screen editor. They have some nice design templates, but I still wish to send out the simplest email possible. They do have some plain-looking e-mails, but they have some degree of minimal formatting, which you can’t eliminate – How To Merge Lists In Active Campaign.

How To Merge Lists In Active Campaign

But, with some adjustments, I can make my email quite standard. I can make it automatically use up the whole window, and I can tweak the typography to be slightly larger, and have a little more prominent. The most discouraging part of ActiveCampaign’s rich text editor is including images. Envision you have actually just typed out a terrific e-mail. How To Merge Lists In Active Campaign.

You can’t just add an image to a block of text. Instead, you need to produce 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any format modifications, you’ll have to keep an eye on those to stay consistent. That’s something to deal with when you want to include one image, however when you wish to include numerous, it ends up being a huge chore.

They even have a standard mage editor where you can crop the image – How To Merge Lists In Active Campaign. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a genuinely plain email, provided you make a basic template initially.

How To Merge Lists In Active Campaign

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (How To Merge Lists In Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to browse. Their templates are limited, which is great with me, however their email editing experience is a little easier because you can develop inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward between numerous emails, I would intuitively be inclined open the same automation in various tabs, then open the respective emails from each of those tabs.

How To Merge Lists In Active Campaign

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. How To Merge Lists In Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – How To Merge Lists In Active Campaign. However selecting an email marketing platform is like picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan enables more sophisticated segmenting, for an extra $199 a month. In my look for the perfect email marketing platform, I saw many others, a few of which I have actually already discussed.

How To Merge Lists In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.