How To Merge Custom Fields In Active Campaign

How To Merge Custom Fields In Active Campaign

How To Merge Custom Fields In Active CampaignHow To Merge Custom Fields In Active Campaign

You can likewise see whether the completion rate has increased or decreased, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a heap of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s say you have the given name of only a few of your contacts, which holds true with my list. I normally don’t require a very first name to sign up to my list, however in some cases I get a given name, such as when somebody buys a product. Wouldn’t it be great to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their first name. If they do not, I simply say “Hey there,” (How To Merge Custom Fields In Active Campaign). By building a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s given name.

How To Merge Custom Fields In Active Campaign

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by allowing me utilize the same automation over and over again for my webinars, and I can rapidly change out all of the details.

How To Merge Custom Fields In Active CampaignHow To Merge Custom Fields In Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it remains in an e-mail. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the very best email modifying experience. I truly like to send out simple e-mails.

How To Merge Custom Fields In Active Campaign

I have actually discovered that really hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I developed. The user interface for the HTML editor looks like it was pulled from some complimentary open-source job. How To Merge Custom Fields In Active Campaign.

Nevertheless, including images is a little a task. You need to pick them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and listed below the image. Lately I have actually begun using ActiveCampaign’s rich full-screen editor. They have some good templates, however I still wish to send the plainest email possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t remove – How To Merge Custom Fields In Active Campaign.

How To Merge Custom Fields In Active Campaign

But, with some modifications, I can make my email quite basic. I can make it instantly take up the whole window, and I can modify the typography to be a little bigger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Picture you’ve simply typed out an excellent email. How To Merge Custom Fields In Active Campaign.

You can’t merely add an image to a block of text. Rather, you have to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll need to keep an eye on those to stay constant. That’s something to handle when you wish to include one image, however when you wish to include several, it becomes a huge chore.

They even have a basic mage editor where you can crop the image – How To Merge Custom Fields In Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a standard template first.

How To Merge Custom Fields In Active Campaign

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (How To Merge Custom Fields In Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail modifying experience is extremely plain, however easy to navigate. Their design templates are restricted, which is fine with me, but their e-mail modifying experience is a little easier because you can create inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between different e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

How To Merge Custom Fields In Active Campaign

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. How To Merge Custom Fields In Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Merge Custom Fields In Active Campaign. However selecting an e-mail marketing platform is like picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, some of which I have actually already discussed.

How To Merge Custom Fields In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.