How To Design A Nice Looking Active Campaign Form

How To Design A Nice Looking Active Campaign Form

How To Design A Nice Looking Active Campaign FormHow To Design A Nice Looking Active Campaign Form

You can also see whether the conclusion rate has increased or decreased, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a heap of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s say you have the first name of just a few of your contacts, which holds true with my list. I usually do not require a first name to sign up to my list, but in some cases I get a first name, such as when someone purchases a product. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and after that their first name. If they do not, I just state “Hey there,” (How To Design A Nice Looking Active Campaign Form). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s given name.

How To Design A Nice Looking Active Campaign Form

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me use the very same automation over and over again for my webinars, and I can rapidly change out all of the information.

How To Design A Nice Looking Active Campaign FormHow To Design A Nice Looking Active Campaign Form

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer changes.

And here it is in an email. This message variable enables me to quickly alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp happens to have the very best e-mail modifying experience. I truly like to send out basic e-mails.

How To Design A Nice Looking Active Campaign Form

I have actually found that very hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I created. The user interface for the HTML editor looks like it was pulled from some totally free open-source task. How To Design A Nice Looking Active Campaign Form.

However, including images is a little a task. You need to choose them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need different text boxes for above and listed below the image. Recently I have actually started utilizing ActiveCampaign’s rich full-screen editor. They have some good design templates, however I still wish to send the simplest email possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t get rid of – How To Design A Nice Looking Active Campaign Form.

How To Design A Nice Looking Active Campaign Form

However, with some adjustments, I can make my e-mail pretty fundamental. I can make it automatically use up the entire window, and I can fine-tune the typography to be a little bigger, and have a little more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is including images. Picture you have actually simply typed out a fantastic e-mail. How To Design A Nice Looking Active Campaign Form.

You can’t just add an image to a block of text. Instead, you need to produce 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll need to watch on those to stay consistent. That’s something to handle when you wish to add one image, but when you want to include numerous, it ends up being a big task.

They even have a fundamental mage editor where you can crop the image – How To Design A Nice Looking Active Campaign Form. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a basic design template first.

How To Design A Nice Looking Active Campaign Form

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (How To Design A Nice Looking Active Campaign Form). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail editing experience is really plain, however simple to browse. Their templates are restricted, which is fine with me, but their e-mail modifying experience is slightly much easier in that you can develop inline images, and you can create an absolutely plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch backward and forward in between various emails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

How To Design A Nice Looking Active Campaign Form

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your whole series. How To Design A Nice Looking Active Campaign Form. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – How To Design A Nice Looking Active Campaign Form. But selecting an email marketing platform is like choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw numerous others, some of which I’ve already pointed out.

How To Design A Nice Looking Active Campaign Form

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.