How To Clean Up Lists In Active Campaign

How To Clean Up Lists In Active Campaign

How To Clean Up Lists In Active CampaignHow To Clean Up Lists In Active Campaign

You can likewise see whether the completion rate has increased or reduced, for how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a ton of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s say you have the very first name of just a few of your contacts, which holds true with my list. I generally do not need a very first name to sign up to my list, but in some cases I get a given name, such as when someone purchases a product. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and after that their very first name. If they don’t, I just state “Hey there,” (How To Clean Up Lists In Active Campaign). By building a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s given name.

How To Clean Up Lists In Active Campaign

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

How To Clean Up Lists In Active CampaignHow To Clean Up Lists In Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it remains in an e-mail. This message variable enables me to easily alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the very best email editing experience. I actually like to send out basic e-mails.

How To Clean Up Lists In Active Campaign

I’ve discovered that really difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I produced. The interface for the HTML editor looks like it was pulled from some totally free open-source job. How To Clean Up Lists In Active Campaign.

Nevertheless, including images is a little a task. You need to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up completely in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require separate text boxes for above and below the image. Recently I have actually begun using ActiveCampaign’s abundant full-screen editor. They have some nice design templates, but I still wish to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t remove – How To Clean Up Lists In Active Campaign.

How To Clean Up Lists In Active Campaign

However, with some modifications, I can make my email quite basic. I can make it instantly take up the whole window, and I can modify the typography to be somewhat larger, and have a bit more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Picture you’ve simply typed out an excellent e-mail. How To Clean Up Lists In Active Campaign.

You can’t merely add an image to a block of text. Rather, you need to produce two blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll need to watch on those to remain consistent. That’s one thing to deal with when you wish to add one image, however when you wish to add a number of, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – How To Clean Up Lists In Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain email, provided you make a standard design template initially.

How To Clean Up Lists In Active Campaign

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (How To Clean Up Lists In Active Campaign). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail editing experience is really plain, however easy to browse. Their design templates are restricted, which is great with me, but their email editing experience is a little much easier in that you can create inline images, and you can develop a totally plain e-mail, and even modify the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch backward and forward between numerous e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective emails from each of those tabs.

How To Clean Up Lists In Active Campaign

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. How To Clean Up Lists In Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – How To Clean Up Lists In Active Campaign. But choosing an e-mail marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, some of which I have actually already pointed out.

How To Clean Up Lists In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.