How Do I Segment My Active Campaign List

How Do I Segment My Active Campaign List

How Do I Segment My Active Campaign ListHow Do I Segment My Active Campaign List

You can likewise see whether the completion rate has increased or decreased, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a load of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s say you have the very first name of just some of your contacts, which is the case with my list. I normally do not need a given name to register to my list, but often I get a given name, such as when someone buys an item. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their given name. If they don’t, I just state “Hey there,” (How Do I Segment My Active Campaign List). By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.

How Do I Segment My Active Campaign List

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me use the same automation over and over once again for my webinars, and I can rapidly alter out all of the information.

How Do I Segment My Active Campaign ListHow Do I Segment My Active Campaign List

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it remains in an e-mail. This message variable allows me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best email modifying experience. I actually like to send simple emails.

How Do I Segment My Active Campaign List

I have actually discovered that extremely difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I created. The interface for the HTML editor appears like it was pulled from some totally free open-source project. How Do I Segment My Active Campaign List.

However, including images is a bit of a chore. You have to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have begun utilizing ActiveCampaign’s rich full-screen editor. They have some nice templates, however I still wish to send out the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t remove – How Do I Segment My Active Campaign List.

How Do I Segment My Active Campaign List

But, with some adjustments, I can make my e-mail quite fundamental. I can make it immediately use up the entire window, and I can tweak the typography to be slightly bigger, and have a little more prominent. The most frustrating part of ActiveCampaign’s rich text editor is including images. Imagine you’ve simply typed out a fantastic email. How Do I Segment My Active Campaign List.

You can’t simply include an image to a block of text. Instead, you need to produce 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to watch on those to remain constant. That’s one thing to handle when you desire to include one image, but when you wish to include numerous, it becomes a huge task.

They even have a standard mage editor where you can crop the image – How Do I Segment My Active Campaign List. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain e-mail, supplied you make a fundamental template first.

How Do I Segment My Active Campaign List

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (How Do I Segment My Active Campaign List). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email editing experience is extremely plain, but simple to browse. Their templates are restricted, which is great with me, however their email modifying experience is somewhat easier in that you can create inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth in between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

How Do I Segment My Active Campaign List

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. How Do I Segment My Active Campaign List. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How Do I Segment My Active Campaign List. But choosing an email marketing platform resembles picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, some of which I’ve currently pointed out.

How Do I Segment My Active Campaign List

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.