Gravity Forms Prepopulate Email From Active Campaign

Gravity Forms Prepopulate Email From Active Campaign

Gravity Forms Prepopulate Email From Active CampaignGravity Forms Prepopulate Email From Active Campaign

You can likewise see whether the conclusion rate has actually increased or decreased, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s state you have the given name of only a few of your contacts, which holds true with my list. I generally don’t require a first name to sign up to my list, but sometimes I get a very first name, such as when someone buys an item. Wouldn’t it be great to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their given name. If they don’t, I just state “Hey there,” (Gravity Forms Prepopulate Email From Active Campaign). By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s first name.

Gravity Forms Prepopulate Email From Active Campaign

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me use the same automation over and over again for my webinars, and I can rapidly alter out all of the information.

Gravity Forms Prepopulate Email From Active CampaignGravity Forms Prepopulate Email From Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it remains in an e-mail. This message variable allows me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the best e-mail modifying experience. I actually like to send easy emails.

Gravity Forms Prepopulate Email From Active Campaign

I have actually discovered that very difficult to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I produced. The user interface for the HTML editor appears like it was pulled from some totally free open-source project. Gravity Forms Prepopulate Email From Active Campaign.

However, including images is a little bit of a chore. You need to choose them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and below the image. Lately I have actually started utilizing ActiveCampaign’s rich text editor. They have some great templates, but I still wish to send the plainest email possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t eliminate – Gravity Forms Prepopulate Email From Active Campaign.

Gravity Forms Prepopulate Email From Active Campaign

However, with some adjustments, I can make my email quite standard. I can make it automatically take up the whole window, and I can tweak the typography to be slightly larger, and have a bit more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Imagine you have actually just typed out an excellent email. Gravity Forms Prepopulate Email From Active Campaign.

You can’t simply add an image to a block of text. Instead, you have to produce 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any format changes, you’ll have to watch on those to stay consistent. That’s something to deal with when you desire to include one image, but when you desire to add a number of, it becomes a huge task.

They even have a basic mage editor where you can crop the image – Gravity Forms Prepopulate Email From Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain e-mail, offered you make a standard design template initially.

Gravity Forms Prepopulate Email From Active Campaign

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (Gravity Forms Prepopulate Email From Active Campaign). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail editing experience is really plain, however easy to browse. Their design templates are restricted, which is fine with me, however their email editing experience is somewhat simpler because you can produce inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch back and forth between different e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.

Gravity Forms Prepopulate Email From Active Campaign

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Gravity Forms Prepopulate Email From Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Gravity Forms Prepopulate Email From Active Campaign. However choosing an e-mail marketing platform resembles selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw numerous others, a few of which I have actually already pointed out.

Gravity Forms Prepopulate Email From Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.