Gravity Forms Active Campaign Add On

Gravity Forms Active Campaign Add On

Gravity Forms Active Campaign Add OnGravity Forms Active Campaign Add On

You can also see whether the conclusion rate has increased or decreased, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It conserves me a heap of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s state you have the given name of only some of your contacts, which is the case with my list. I typically don’t require a very first name to register to my list, however often I get a very first name, such as when someone buys a product. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their given name. If they don’t, I just state “Hey there,” (Gravity Forms Active Campaign Add On). By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s first name.

Gravity Forms Active Campaign Add On

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me utilize the exact same automation over and over again for my webinars, and I can rapidly alter out all of the details.

Gravity Forms Active Campaign Add OnGravity Forms Active Campaign Add On

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the product, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it is in an email. This message variable enables me to easily change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best email modifying experience. I truly like to send out basic emails.

Gravity Forms Active Campaign Add On

I’ve found that extremely difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I created. The interface for the HTML editor appears like it was pulled from some free open-source job. Gravity Forms Active Campaign Add On.

Nevertheless, including images is a little bit of a task. You have to choose them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You require different text boxes for above and below the image. Recently I have started using ActiveCampaign’s rich full-screen editor. They have some good templates, but I still want to send out the simplest email possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t eliminate – Gravity Forms Active Campaign Add On.

Gravity Forms Active Campaign Add On

But, with some adjustments, I can make my e-mail pretty basic. I can make it instantly take up the entire window, and I can modify the typography to be a little bigger, and have a bit more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is including images. Imagine you’ve simply typed out a great e-mail. Gravity Forms Active Campaign Add On.

You can’t just add an image to a block of text. Rather, you have to develop 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any format modifications, you’ll have to keep an eye on those to stay consistent. That’s something to handle when you wish to include one image, however when you wish to include several, it becomes a huge task.

They even have a basic mage editor where you can crop the image – Gravity Forms Active Campaign Add On. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a genuinely plain e-mail, offered you make a standard template initially.

Gravity Forms Active Campaign Add On

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (Gravity Forms Active Campaign Add On). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to browse. Their templates are restricted, which is fine with me, however their email modifying experience is somewhat much easier because you can develop inline images, and you can develop a totally plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward in between various emails, I would intuitively be inclined open the same automation in various tabs, then open the particular e-mails from each of those tabs.

Gravity Forms Active Campaign Add On

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Gravity Forms Active Campaign Add On. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Gravity Forms Active Campaign Add On. But selecting an email marketing platform is like picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw numerous others, some of which I’ve already mentioned.

Gravity Forms Active Campaign Add On

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.