Formidable Forms Active Campaign Integration

Formidable Forms Active Campaign Integration

Formidable Forms Active Campaign IntegrationFormidable Forms Active Campaign Integration

You can likewise see whether the conclusion rate has actually increased or reduced, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.

Let’s state you have the given name of just some of your contacts, which is the case with my list. I typically do not require a given name to sign up to my list, however in some cases I get a given name, such as when someone purchases an item. Would not it be good to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their first name. If they do not, I just say “Hey there,” (Formidable Forms Active Campaign Integration). By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s first name.

Formidable Forms Active Campaign Integration

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by enabling me use the exact same automation over and over once again for my webinars, and I can rapidly change out all of the details.

Formidable Forms Active Campaign IntegrationFormidable Forms Active Campaign Integration

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it remains in an e-mail. This message variable allows me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the finest e-mail editing experience. I really like to send easy emails.

Formidable Forms Active Campaign Integration

I have actually discovered that really difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I developed. The user interface for the HTML editor looks like it was pulled from some totally free open-source project. Formidable Forms Active Campaign Integration.

Nevertheless, including images is a little a chore. You need to select them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require separate text boxes for above and listed below the image. Recently I have actually started using ActiveCampaign’s abundant text editor. They have some great design templates, however I still want to send out the plainest email possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t eliminate – Formidable Forms Active Campaign Integration.

Formidable Forms Active Campaign Integration

However, with some changes, I can make my e-mail pretty standard. I can make it immediately use up the entire window, and I can fine-tune the typography to be slightly larger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s abundant full-screen editor is including images. Imagine you’ve simply typed out a terrific e-mail. Formidable Forms Active Campaign Integration.

You can’t merely include an image to a block of text. Rather, you need to produce two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to keep an eye on those to stay consistent. That’s one thing to deal with when you wish to add one image, however when you want to include numerous, it becomes a huge chore.

They even have a basic mage editor where you can crop the image – Formidable Forms Active Campaign Integration. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a really plain e-mail, provided you make a standard template initially.

Formidable Forms Active Campaign Integration

MailChimp’s built-in image editor is very effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (Formidable Forms Active Campaign Integration). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email editing experience is really plain, however simple to navigate. Their templates are limited, which is fine with me, but their e-mail modifying experience is somewhat easier because you can produce inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between different emails, I would intuitively be inclined open the very same automation in various tabs, then open the respective e-mails from each of those tabs.

Formidable Forms Active Campaign Integration

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. Formidable Forms Active Campaign Integration. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Formidable Forms Active Campaign Integration. However picking an e-mail marketing platform resembles selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, a few of which I’ve already mentioned.

Formidable Forms Active Campaign Integration

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.