Email Templates Active Campaign

Email Templates Active Campaign

Email Templates Active CampaignEmail Templates Active Campaign

You can likewise see whether the completion rate has increased or decreased, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s say you have the first name of only some of your contacts, which is the case with my list. I typically do not need a given name to register to my list, however in some cases I get a given name, such as when someone buys a product. Wouldn’t it be great to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their first name. If they do not, I just say “Hey there,” (Email Templates Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s given name.

Email Templates Active Campaign

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me utilize the very same automation over and over again for my webinars, and I can quickly change out all of the details.

Email Templates Active CampaignEmail Templates Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I really like to send basic e-mails.

Email Templates Active Campaign

I’ve discovered that extremely tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I produced. The user interface for the HTML editor looks like it was pulled from some complimentary open-source job. Email Templates Active Campaign.

However, including images is a little bit of a task. You need to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require different text boxes for above and listed below the image. Recently I have actually begun utilizing ActiveCampaign’s rich text editor. They have some nice templates, but I still desire to send the plainest email possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t eliminate – Email Templates Active Campaign.

Email Templates Active Campaign

However, with some adjustments, I can make my e-mail quite fundamental. I can make it instantly use up the whole window, and I can modify the typography to be slightly larger, and have a little more prominent. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Imagine you’ve simply typed out a great e-mail. Email Templates Active Campaign.

You can’t just include an image to a block of text. Rather, you need to create two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll need to keep an eye on those to remain consistent. That’s one thing to handle when you wish to add one image, however when you want to include numerous, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – Email Templates Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain email, offered you make a fundamental design template first.

Email Templates Active Campaign

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (Email Templates Active Campaign). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail modifying experience is extremely plain, however easy to browse. Their design templates are limited, which is fine with me, but their e-mail editing experience is somewhat simpler in that you can create inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between numerous emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

Email Templates Active Campaign

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Email Templates Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Email Templates Active Campaign. However picking an e-mail marketing platform resembles choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw lots of others, a few of which I have actually currently discussed.

Email Templates Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.