Do You Get Penalized For Active Campaign For Sending The Same Email Twice?

Do You Get Penalized For Active Campaign For Sending The Same Email Twice?

Do You Get Penalized For Active Campaign For Sending The Same Email Twice?Do You Get Penalized For Active Campaign For Sending The Same Email Twice?

You can also see whether the completion rate has actually increased or decreased, how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a heap of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.

Let’s say you have the very first name of only a few of your contacts, which is the case with my list. I generally do not need a given name to register to my list, but sometimes I get a very first name, such as when someone purchases an item. Wouldn’t it be good to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and after that their first name. If they don’t, I simply state “Hey there,” (Do You Get Penalized For Active Campaign For Sending The Same Email Twice?). By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s given name.

Do You Get Penalized For Active Campaign For Sending The Same Email Twice?

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me utilize the same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

Do You Get Penalized For Active Campaign For Sending The Same Email Twice?Do You Get Penalized For Active Campaign For Sending The Same Email Twice?

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp happens to have the very best email modifying experience. I actually like to send out basic e-mails.

Do You Get Penalized For Active Campaign For Sending The Same Email Twice?

I have actually discovered that very difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I developed. The interface for the HTML editor looks like it was pulled from some free open-source task. Do You Get Penalized For Active Campaign For Sending The Same Email Twice?.

However, including images is a little a chore. You need to choose them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require separate text boxes for above and listed below the image. Recently I have actually begun utilizing ActiveCampaign’s abundant full-screen editor. They have some great design templates, however I still wish to send out the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t remove – Do You Get Penalized For Active Campaign For Sending The Same Email Twice?.

Do You Get Penalized For Active Campaign For Sending The Same Email Twice?

But, with some changes, I can make my email pretty standard. I can make it automatically use up the entire window, and I can tweak the typography to be a little larger, and have a little more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is including images. Picture you’ve just typed out a terrific e-mail. Do You Get Penalized For Active Campaign For Sending The Same Email Twice?.

You can’t simply add an image to a block of text. Rather, you have to create two blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll have to watch on those to remain consistent. That’s something to deal with when you wish to add one image, but when you desire to include numerous, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – Do You Get Penalized For Active Campaign For Sending The Same Email Twice?. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain e-mail, offered you make a fundamental design template first.

Do You Get Penalized For Active Campaign For Sending The Same Email Twice?

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (Do You Get Penalized For Active Campaign For Sending The Same Email Twice?). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email editing experience is extremely plain, but easy to browse. Their design templates are limited, which is great with me, however their e-mail modifying experience is a little easier because you can produce inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward in between different e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.

Do You Get Penalized For Active Campaign For Sending The Same Email Twice?

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. Do You Get Penalized For Active Campaign For Sending The Same Email Twice?. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Do You Get Penalized For Active Campaign For Sending The Same Email Twice?. But picking an e-mail marketing platform resembles selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw lots of others, some of which I have actually currently discussed.

Do You Get Penalized For Active Campaign For Sending The Same Email Twice?

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.