Divi Integration With Active Campaign

Divi Integration With Active Campaign

Divi Integration With Active CampaignDivi Integration With Active Campaign

You can also see whether the conclusion rate has actually increased or reduced, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s state you have the first name of just a few of your contacts, which holds true with my list. I normally don’t need a given name to sign up to my list, but in some cases I get a first name, such as when someone buys a product. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their given name. If they don’t, I simply say “Hey there,” (Divi Integration With Active Campaign). By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.

Divi Integration With Active Campaign

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me use the very same automation over and over again for my webinars, and I can quickly alter out all of the information.

Divi Integration With Active CampaignDivi Integration With Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it is in an e-mail. This message variable allows me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the finest e-mail modifying experience. I actually like to send basic emails.

Divi Integration With Active Campaign

I have actually discovered that extremely tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I produced. The user interface for the HTML editor appears like it was pulled from some complimentary open-source task. Divi Integration With Active Campaign.

However, including images is a little bit of a task. You have to pick them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you make up totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require separate text boxes for above and below the image. Lately I have begun utilizing ActiveCampaign’s abundant text editor. They have some great design templates, however I still want to send the simplest email possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t get rid of – Divi Integration With Active Campaign.

Divi Integration With Active Campaign

However, with some modifications, I can make my email quite standard. I can make it automatically use up the entire window, and I can tweak the typography to be somewhat larger, and have a bit more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you’ve just typed out a fantastic e-mail. Divi Integration With Active Campaign.

You can’t just add an image to a block of text. Instead, you need to produce 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll have to watch on those to stay constant. That’s something to handle when you wish to add one image, but when you wish to add several, it becomes a big task.

They even have a basic mage editor where you can crop the image – Divi Integration With Active Campaign. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a truly plain e-mail, offered you make a standard template initially.

Divi Integration With Active Campaign

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (Divi Integration With Active Campaign). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to browse. Their design templates are restricted, which is great with me, however their email editing experience is somewhat simpler because you can create inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between various e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular emails from each of those tabs.

Divi Integration With Active Campaign

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. Divi Integration With Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Divi Integration With Active Campaign. However picking an email marketing platform is like picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw numerous others, some of which I’ve currently mentioned.

Divi Integration With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.