Connect Active Campaign Form To Database

Connect Active Campaign Form To Database

Connect Active Campaign Form To DatabaseConnect Active Campaign Form To Database

You can likewise see whether the completion rate has actually increased or reduced, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s say you have the given name of just some of your contacts, which holds true with my list. I usually don’t need a very first name to register to my list, but sometimes I get a very first name, such as when somebody buys a product. Wouldn’t it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and then their given name. If they don’t, I just say “Hey there,” (Connect Active Campaign Form To Database). By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s first name.

Connect Active Campaign Form To Database

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me utilize the exact same automation over and over again for my webinars, and I can rapidly change out all of the information.

Connect Active Campaign Form To DatabaseConnect Active Campaign Form To Database

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it is in an email. This message variable allows me to easily change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the very best e-mail editing experience. I truly like to send out basic emails.

Connect Active Campaign Form To Database

I have actually discovered that extremely difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source task. Connect Active Campaign Form To Database.

Nevertheless, including images is a bit of a chore. You need to select them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have begun using ActiveCampaign’s abundant text editor. They have some great templates, however I still wish to send out the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t get rid of – Connect Active Campaign Form To Database.

Connect Active Campaign Form To Database

But, with some modifications, I can make my email quite fundamental. I can make it instantly take up the whole window, and I can tweak the typography to be slightly bigger, and have a little more leading. The most discouraging part of ActiveCampaign’s abundant text editor is adding images. Envision you’ve just typed out a great email. Connect Active Campaign Form To Database.

You can’t just add an image to a block of text. Rather, you have to produce two blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll need to watch on those to stay consistent. That’s something to handle when you desire to include one image, however when you want to add numerous, it becomes a huge task.

They even have a fundamental mage editor where you can crop the image – Connect Active Campaign Form To Database. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain e-mail, supplied you make a basic design template first.

Connect Active Campaign Form To Database

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Connect Active Campaign Form To Database). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email modifying experience is very plain, however simple to browse. Their design templates are restricted, which is great with me, but their e-mail editing experience is somewhat easier in that you can develop inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between numerous emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

Connect Active Campaign Form To Database

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Connect Active Campaign Form To Database. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Connect Active Campaign Form To Database. But choosing an email marketing platform resembles picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, some of which I have actually currently mentioned.

Connect Active Campaign Form To Database

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.