Can You Put Gifs In Active Campaign Email Campaign Builder

Can You Put Gifs In Active Campaign Email Campaign Builder

Can You Put Gifs In Active Campaign Email Campaign BuilderCan You Put Gifs In Active Campaign Email Campaign Builder

You can also see whether the completion rate has actually increased or decreased, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s state you have the first name of just some of your contacts, which holds true with my list. I typically don’t require a very first name to register to my list, but often I get a given name, such as when someone purchases an item. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they do not, I simply say “Hey there,” (Can You Put Gifs In Active Campaign Email Campaign Builder). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.

Can You Put Gifs In Active Campaign Email Campaign Builder

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by enabling me utilize the same automation over and over again for my webinars, and I can quickly alter out all of the details.

Can You Put Gifs In Active Campaign Email Campaign BuilderCan You Put Gifs In Active Campaign Email Campaign Builder

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it is in an email. This message variable allows me to quickly change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the finest e-mail modifying experience. I truly like to send basic e-mails.

Can You Put Gifs In Active Campaign Email Campaign Builder

I have actually discovered that extremely tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I produced. The user interface for the HTML editor looks like it was pulled from some complimentary open-source task. Can You Put Gifs In Active Campaign Email Campaign Builder.

However, adding images is a little a task. You have to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You require different text boxes for above and below the image. Recently I have actually started using ActiveCampaign’s abundant text editor. They have some good design templates, but I still wish to send out the simplest email possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t remove – Can You Put Gifs In Active Campaign Email Campaign Builder.

Can You Put Gifs In Active Campaign Email Campaign Builder

However, with some changes, I can make my email pretty standard. I can make it automatically use up the entire window, and I can fine-tune the typography to be slightly larger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is including images. Envision you’ve just typed out a fantastic e-mail. Can You Put Gifs In Active Campaign Email Campaign Builder.

You can’t simply include an image to a block of text. Rather, you need to develop two blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll need to watch on those to stay consistent. That’s something to deal with when you wish to include one image, but when you wish to add a number of, it becomes a big chore.

They even have a basic mage editor where you can crop the image – Can You Put Gifs In Active Campaign Email Campaign Builder. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a really plain e-mail, supplied you make a standard design template first.

Can You Put Gifs In Active Campaign Email Campaign Builder

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (Can You Put Gifs In Active Campaign Email Campaign Builder). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email modifying experience is really plain, but easy to browse. Their templates are limited, which is fine with me, however their e-mail editing experience is somewhat simpler in that you can develop inline images, and you can develop a completely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between different e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Can You Put Gifs In Active Campaign Email Campaign Builder

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. Can You Put Gifs In Active Campaign Email Campaign Builder. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Can You Put Gifs In Active Campaign Email Campaign Builder. However choosing an email marketing platform resembles choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, a few of which I’ve currently discussed.

Can You Put Gifs In Active Campaign Email Campaign Builder

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.