Can You Email Lists On Active Campaign?

Can You Email Lists On Active Campaign?

Can You Email Lists On Active Campaign?Can You Email Lists On Active Campaign?

You can also see whether the conclusion rate has actually increased or reduced, for how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a similar function.

Let’s state you have the first name of only a few of your contacts, which is the case with my list. I generally do not need a first name to sign up to my list, but in some cases I get a very first name, such as when somebody purchases a product. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their given name. If they do not, I just say “Hey there,” (Can You Email Lists On Active Campaign?). By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s first name.

Can You Email Lists On Active Campaign?

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me utilize the same automation over and over again for my webinars, and I can quickly alter out all of the details.

Can You Email Lists On Active Campaign?Can You Email Lists On Active Campaign?

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it is in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I really like to send easy e-mails.

Can You Email Lists On Active Campaign?

I have actually found that really tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I produced. The user interface for the HTML editor looks like it was pulled from some totally free open-source project. Can You Email Lists On Active Campaign?.

Nevertheless, including images is a bit of a chore. You have to choose them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require separate text boxes for above and below the image. Recently I have actually begun using ActiveCampaign’s rich text editor. They have some great templates, however I still wish to send out the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t eliminate – Can You Email Lists On Active Campaign?.

Can You Email Lists On Active Campaign?

But, with some changes, I can make my e-mail quite standard. I can make it automatically use up the whole window, and I can modify the typography to be slightly larger, and have a bit more leading. The most frustrating part of ActiveCampaign’s rich text editor is including images. Picture you’ve simply typed out a terrific e-mail. Can You Email Lists On Active Campaign?.

You can’t simply add an image to a block of text. Instead, you need to create two blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to keep an eye on those to remain consistent. That’s one thing to deal with when you desire to include one image, however when you desire to add a number of, it ends up being a huge task.

They even have a basic mage editor where you can crop the image – Can You Email Lists On Active Campaign?. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a genuinely plain e-mail, supplied you make a basic template initially.

Can You Email Lists On Active Campaign?

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (Can You Email Lists On Active Campaign?). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email editing experience is very plain, but easy to navigate. Their design templates are limited, which is great with me, however their email editing experience is a little easier in that you can create inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between numerous emails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

Can You Email Lists On Active Campaign?

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. Can You Email Lists On Active Campaign?. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Can You Email Lists On Active Campaign?. But picking an email marketing platform resembles choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, a few of which I’ve already mentioned.

Can You Email Lists On Active Campaign?

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.