Can You Edit Facebook Ad Content During Active Campaign

Can You Edit Facebook Ad Content During Active Campaign

Can You Edit Facebook Ad Content During Active CampaignCan You Edit Facebook Ad Content During Active Campaign

You can also see whether the completion rate has actually increased or decreased, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s say you have the given name of only a few of your contacts, which is the case with my list. I normally do not require a given name to register to my list, however sometimes I get a given name, such as when somebody buys a product. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and then their first name. If they do not, I just state “Hey there,” (Can You Edit Facebook Ad Content During Active Campaign). By constructing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s given name.

Can You Edit Facebook Ad Content During Active Campaign

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by enabling me utilize the exact same automation over and over again for my webinars, and I can quickly alter out all of the information.

Can You Edit Facebook Ad Content During Active CampaignCan You Edit Facebook Ad Content During Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer changes.

And here it remains in an e-mail. This message variable allows me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the best e-mail modifying experience. I actually like to send out easy e-mails.

Can You Edit Facebook Ad Content During Active Campaign

I have actually found that really hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I created. The user interface for the HTML editor looks like it was pulled from some complimentary open-source project. Can You Edit Facebook Ad Content During Active Campaign.

However, including images is a bit of a task. You need to select them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose entirely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You need different text boxes for above and below the image. Lately I have started utilizing ActiveCampaign’s rich text editor. They have some good templates, however I still wish to send out the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t get rid of – Can You Edit Facebook Ad Content During Active Campaign.

Can You Edit Facebook Ad Content During Active Campaign

But, with some changes, I can make my email pretty fundamental. I can make it immediately take up the entire window, and I can modify the typography to be somewhat larger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is including images. Imagine you’ve simply typed out a fantastic email. Can You Edit Facebook Ad Content During Active Campaign.

You can’t merely add an image to a block of text. Rather, you have to develop 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to keep an eye on those to stay constant. That’s one thing to deal with when you want to include one image, however when you wish to add a number of, it becomes a big task.

They even have a standard mage editor where you can crop the image – Can You Edit Facebook Ad Content During Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a really plain email, provided you make a basic template initially.

Can You Edit Facebook Ad Content During Active Campaign

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (Can You Edit Facebook Ad Content During Active Campaign). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email modifying experience is very plain, but easy to navigate. Their design templates are limited, which is fine with me, however their email editing experience is slightly much easier in that you can produce inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth between various e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the particular emails from each of those tabs.

Can You Edit Facebook Ad Content During Active Campaign

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. Can You Edit Facebook Ad Content During Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Can You Edit Facebook Ad Content During Active Campaign. However choosing an email marketing platform resembles choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw many others, a few of which I have actually currently mentioned.

Can You Edit Facebook Ad Content During Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.