Can You Create Landing Pages With Active Campaign

Can You Create Landing Pages With Active Campaign

Can You Create Landing Pages With Active CampaignCan You Create Landing Pages With Active Campaign

You can likewise see whether the conclusion rate has actually increased or decreased, the length of time it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a heap of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable function.

Let’s state you have the given name of only a few of your contacts, which holds true with my list. I normally do not require a given name to sign up to my list, but sometimes I get a given name, such as when someone purchases an item. Wouldn’t it be great to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their very first name. If they don’t, I just say “Hey there,” (Can You Create Landing Pages With Active Campaign). By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s given name.

Can You Create Landing Pages With Active Campaign

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me use the same automation over and over again for my webinars, and I can rapidly alter out all of the information.

Can You Create Landing Pages With Active CampaignCan You Create Landing Pages With Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it remains in an email. This message variable allows me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the very best e-mail editing experience. I truly like to send out basic emails.

Can You Create Landing Pages With Active Campaign

I’ve discovered that extremely difficult to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I produced. The user interface for the HTML editor looks like it was pulled from some complimentary open-source job. Can You Create Landing Pages With Active Campaign.

Nevertheless, including images is a bit of a chore. You need to choose them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require separate text boxes for above and below the image. Recently I have started utilizing ActiveCampaign’s abundant full-screen editor. They have some nice templates, however I still wish to send the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t remove – Can You Create Landing Pages With Active Campaign.

Can You Create Landing Pages With Active Campaign

But, with some changes, I can make my e-mail quite basic. I can make it automatically use up the entire window, and I can tweak the typography to be a little bigger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Envision you have actually just typed out a fantastic e-mail. Can You Create Landing Pages With Active Campaign.

You can’t merely add an image to a block of text. Rather, you need to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to remain constant. That’s one thing to deal with when you wish to add one image, however when you want to add a number of, it ends up being a big chore.

They even have a basic mage editor where you can crop the image – Can You Create Landing Pages With Active Campaign. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain e-mail, provided you make a fundamental template initially.

Can You Create Landing Pages With Active Campaign

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Can You Create Landing Pages With Active Campaign). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email editing experience is extremely plain, but easy to browse. Their design templates are restricted, which is great with me, however their e-mail editing experience is a little much easier in that you can develop inline images, and you can produce a totally plain email, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward in between numerous e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.

Can You Create Landing Pages With Active Campaign

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire sequence. Can You Create Landing Pages With Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Can You Create Landing Pages With Active Campaign. But choosing an e-mail marketing platform is like picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw many others, some of which I’ve currently discussed.

Can You Create Landing Pages With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.