Can You Assign Active Campaign Tasks

Can You Assign Active Campaign Tasks

Can You Assign Active Campaign TasksCan You Assign Active Campaign Tasks

You can likewise see whether the conclusion rate has actually increased or decreased, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a heap of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s say you have the very first name of only some of your contacts, which holds true with my list. I typically do not need a first name to register to my list, however in some cases I get a given name, such as when someone buys an item. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their first name. If they do not, I just say “Hey there,” (Can You Assign Active Campaign Tasks). By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s first name.

Can You Assign Active Campaign Tasks

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by enabling me use the exact same automation over and over again for my webinars, and I can rapidly change out all of the information.

Can You Assign Active Campaign TasksCan You Assign Active Campaign Tasks

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the product, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it remains in an email. This message variable enables me to easily alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the finest e-mail editing experience. I actually like to send easy e-mails.

Can You Assign Active Campaign Tasks

I’ve found that extremely tough to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I produced. The interface for the HTML editor appears like it was pulled from some complimentary open-source job. Can You Assign Active Campaign Tasks.

Nevertheless, adding images is a little bit of a task. You have to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and listed below the image. Lately I have begun utilizing ActiveCampaign’s abundant full-screen editor. They have some good templates, but I still wish to send out the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t eliminate – Can You Assign Active Campaign Tasks.

Can You Assign Active Campaign Tasks

However, with some changes, I can make my email pretty basic. I can make it immediately take up the entire window, and I can modify the typography to be somewhat bigger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is adding images. Picture you’ve simply typed out a terrific email. Can You Assign Active Campaign Tasks.

You can’t simply add an image to a block of text. Instead, you have to develop two blocks of text: one for prior to the image, and one for after the image. If you have actually made any format changes, you’ll need to keep an eye on those to stay consistent. That’s something to handle when you want to add one image, however when you desire to add several, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – Can You Assign Active Campaign Tasks. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain email, offered you make a basic design template initially.

Can You Assign Active Campaign Tasks

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Can You Assign Active Campaign Tasks). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email modifying experience is extremely plain, however simple to navigate. Their templates are restricted, which is great with me, but their e-mail editing experience is slightly simpler because you can develop inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between various e-mails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

Can You Assign Active Campaign Tasks

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Can You Assign Active Campaign Tasks. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Can You Assign Active Campaign Tasks. But picking an email marketing platform is like selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, a few of which I have actually already pointed out.

Can You Assign Active Campaign Tasks

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.