Can I Use Active Campaign For Cold Emails

Can I Use Active Campaign For Cold Emails

Can I Use Active Campaign For Cold EmailsCan I Use Active Campaign For Cold Emails

You can also see whether the completion rate has actually increased or reduced, the length of time it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.

Let’s state you have the first name of just a few of your contacts, which holds true with my list. I typically do not require a given name to register to my list, but sometimes I get a very first name, such as when someone purchases a product. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their given name. If they don’t, I simply say “Hey there,” (Can I Use Active Campaign For Cold Emails). By developing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s very first name.

Can I Use Active Campaign For Cold Emails

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me use the very same automation over and over again for my webinars, and I can quickly alter out all of the information.

Can I Use Active Campaign For Cold EmailsCan I Use Active Campaign For Cold Emails

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it is in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the best e-mail modifying experience. I truly like to send basic emails.

Can I Use Active Campaign For Cold Emails

I’ve discovered that extremely tough to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I developed. The user interface for the HTML editor looks like it was pulled from some totally free open-source job. Can I Use Active Campaign For Cold Emails.

Nevertheless, including images is a little bit of a task. You need to choose them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up completely in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need separate text boxes for above and listed below the image. Lately I have begun using ActiveCampaign’s abundant full-screen editor. They have some good design templates, but I still wish to send the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t remove – Can I Use Active Campaign For Cold Emails.

Can I Use Active Campaign For Cold Emails

However, with some modifications, I can make my email pretty fundamental. I can make it automatically use up the whole window, and I can modify the typography to be slightly larger, and have a bit more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Imagine you’ve simply typed out an excellent e-mail. Can I Use Active Campaign For Cold Emails.

You can’t merely add an image to a block of text. Rather, you need to develop two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting modifications, you’ll have to keep an eye on those to remain consistent. That’s something to deal with when you desire to include one image, but when you wish to add several, it becomes a big task.

They even have a basic mage editor where you can crop the image – Can I Use Active Campaign For Cold Emails. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain e-mail, provided you make a standard template initially.

Can I Use Active Campaign For Cold Emails

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (Can I Use Active Campaign For Cold Emails). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail editing experience is really plain, however simple to navigate. Their design templates are restricted, which is fine with me, but their e-mail modifying experience is somewhat simpler because you can produce inline images, and you can create an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between various e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Can I Use Active Campaign For Cold Emails

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Can I Use Active Campaign For Cold Emails. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Can I Use Active Campaign For Cold Emails. But choosing an e-mail marketing platform resembles selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, some of which I have actually currently pointed out.

Can I Use Active Campaign For Cold Emails

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.