Can I Add Active Campaign Tracking Code Via Google Tag Manager

Can I Add Active Campaign Tracking Code Via Google Tag Manager

Can I Add Active Campaign Tracking Code Via Google Tag ManagerCan I Add Active Campaign Tracking Code Via Google Tag Manager

You can also see whether the conclusion rate has actually increased or decreased, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s state you have the given name of just a few of your contacts, which holds true with my list. I usually do not require a given name to register to my list, however often I get a first name, such as when someone buys an item. Wouldn’t it be nice to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their first name. If they do not, I just say “Hey there,” (Can I Add Active Campaign Tracking Code Via Google Tag Manager). By developing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s very first name.

Can I Add Active Campaign Tracking Code Via Google Tag Manager

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can quickly change out all of the information.

Can I Add Active Campaign Tracking Code Via Google Tag ManagerCan I Add Active Campaign Tracking Code Via Google Tag Manager

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it remains in an email. This message variable enables me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp takes place to have the finest e-mail modifying experience. I really like to send out simple emails.

Can I Add Active Campaign Tracking Code Via Google Tag Manager

I’ve discovered that extremely tough to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I created. The user interface for the HTML editor looks like it was pulled from some complimentary open-source task. Can I Add Active Campaign Tracking Code Via Google Tag Manager.

However, including images is a little a chore. You need to choose them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You require separate text boxes for above and listed below the image. Lately I have started utilizing ActiveCampaign’s rich full-screen editor. They have some good templates, but I still desire to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t remove – Can I Add Active Campaign Tracking Code Via Google Tag Manager.

Can I Add Active Campaign Tracking Code Via Google Tag Manager

However, with some modifications, I can make my email pretty fundamental. I can make it instantly take up the entire window, and I can fine-tune the typography to be a little larger, and have a little more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is adding images. Picture you’ve simply typed out an excellent email. Can I Add Active Campaign Tracking Code Via Google Tag Manager.

You can’t simply include an image to a block of text. Rather, you have to develop 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any format modifications, you’ll have to keep an eye on those to remain consistent. That’s one thing to deal with when you wish to include one image, however when you wish to include numerous, it ends up being a huge chore.

They even have a fundamental mage editor where you can crop the image – Can I Add Active Campaign Tracking Code Via Google Tag Manager. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain e-mail, provided you make a basic design template first.

Can I Add Active Campaign Tracking Code Via Google Tag Manager

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (Can I Add Active Campaign Tracking Code Via Google Tag Manager). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email modifying experience is very plain, but simple to browse. Their design templates are restricted, which is fine with me, however their email editing experience is a little simpler in that you can develop inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward between different emails, I would intuitively be inclined open the same automation in various tabs, then open the particular e-mails from each of those tabs.

Can I Add Active Campaign Tracking Code Via Google Tag Manager

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire sequence. Can I Add Active Campaign Tracking Code Via Google Tag Manager. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Can I Add Active Campaign Tracking Code Via Google Tag Manager. But selecting an e-mail marketing platform resembles choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, some of which I have actually currently pointed out.

Can I Add Active Campaign Tracking Code Via Google Tag Manager

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.