Auto Import Gmail Active Campaign

Auto Import Gmail Active Campaign

Auto Import Gmail Active CampaignAuto Import Gmail Active Campaign

You can also see whether the conclusion rate has actually increased or reduced, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s say you have the given name of just a few of your contacts, which is the case with my list. I usually do not need a given name to register to my list, however in some cases I get a first name, such as when someone purchases an item. Would not it be great to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their very first name. If they don’t, I simply say “Hey there,” (Auto Import Gmail Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s first name.

Auto Import Gmail Active Campaign

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me use the same automation over and over again for my webinars, and I can quickly alter out all of the details.

Auto Import Gmail Active CampaignAuto Import Gmail Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I actually like to send out simple e-mails.

Auto Import Gmail Active Campaign

I’ve found that extremely hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I produced. The user interface for the HTML editor appears like it was pulled from some free open-source job. Auto Import Gmail Active Campaign.

However, adding images is a bit of a chore. You have to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need different text boxes for above and listed below the image. Recently I have actually started using ActiveCampaign’s rich full-screen editor. They have some good design templates, however I still desire to send out the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t remove – Auto Import Gmail Active Campaign.

Auto Import Gmail Active Campaign

But, with some modifications, I can make my e-mail pretty standard. I can make it instantly take up the entire window, and I can modify the typography to be a little larger, and have a little more prominent. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you’ve just typed out a great email. Auto Import Gmail Active Campaign.

You can’t merely include an image to a block of text. Instead, you have to produce 2 blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll have to keep an eye on those to remain consistent. That’s something to handle when you want to include one image, however when you wish to add numerous, it becomes a big chore.

They even have a standard mage editor where you can crop the image – Auto Import Gmail Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain email, provided you make a standard design template first.

Auto Import Gmail Active Campaign

MailChimp’s integrated image editor is very effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (Auto Import Gmail Active Campaign). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email editing experience is extremely plain, but simple to browse. Their templates are limited, which is great with me, but their e-mail editing experience is slightly simpler because you can produce inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth between various emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Auto Import Gmail Active Campaign

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your whole series. Auto Import Gmail Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Auto Import Gmail Active Campaign. However choosing an email marketing platform resembles selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw lots of others, a few of which I have actually currently discussed.

Auto Import Gmail Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.